Spam, simply stated, is the use of electronic messaging systems to send big volumes of unsolicited messages without exercising any discretion. While the commonly recognized form of spam is e-mail spam, there are also similar abuses in other areas like instant messaging spam, Web search engine spam, spam in blogs, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social networking spam etc
Spamming remains economically viable because spammers have no operating costs beyond the management of their mailing lists, and it is not practicable to hold senders accountable for their mass mailings.
Link exchange spam became rampant when people resorted to unhealthy strategies - surfing the net, finding contact forms on the sites of potential link partners and utilizing these contact forms to send spam messages.
The spam link exchange letters spread in the Internet world like a virus. They browse through the Internet, ferret out contact info for potential link partners and send them spam emails.
It is better to elucidate things with a classic example. Assuming you run 30 sites -which many people do these days - and you get 2-10 link exchange spam emails or messages per day on each site through contact forms. Thus you will be receiving 60-300 spam messages per day.
All the spammers will seek is to build link exchange partners regardless of their relevance to your line of business. It is not practicable for you to read all these messages and a huge percentage of such messages will be insignificant. You will obviously be deleting these messages wholesale.
If you really want an effective way to build a quality link exchange partner and yet be automated you have to think out of box and become creative. One sane method of doing this is through website designated for special link building partners. They indeed do it intelligently and with high quality and relevance. Remember that there are also several websites that ask for full information about your websites for link exchanges.
Of course, the idea of using special link building solutions demands time-consuming manual work. But one way out would be to simply copy and paste your site information into link exchange submission forms and repeat for all your websites. For purposes of automation you can create link exchange directories with sites having relevant text of every particular category. Automation can also be created through less files, SEO and back links checking.
Besides, most of the processes of this strategy can be automated though with some difficulty. Picking of relevant sites - can be automated as also copying and pasting your site info into link exchange submissions forms and doing the same for your site. Creation of link exchange directory with pages that have relevant content for each category, creation of RSS files and SEO-issues, backlink checking – can all be surely automated without loss of quality.
Some research findings regarding spam link exchange show the conversions from doing link exchange using automatic site submission pages for link swap received 40 percent positive replies within one week. Compare this now with the link exchange spam emails conversions where 90% of the emails are unread and quickly deleted. Do not give up link exchange in sheer despair. Try to learn more about how link exchange works in present times and the new rules of search engines about link building.