Why Having an ADA Compliant Website Matters

• Inclusive Access for All: Millions of people with disabilities around the world rely on online information and have unique technological needs that deserve greater awareness and consideration. An ADA-compliant website ensures all visitors have equal access to your content, enabling them to make informed decisions with ease. As the online world shifts toward a more user-focused approach, there’s no better time to learn how to make your website ADA compliant and take concrete steps to enhance its functionality. Following web accessibility guidelines not only improves your customers’ online experience but also fosters meaningful and lasting connections with your brand. Most importantly, an ADA-compliant website shows all users that they are valued, respected, and included.
• Increased Conversion Opportunities: Disabilities come in many forms, including visual impairments, motor challenges, developmental delays, and hearing impairments. Businesses that optimize their websites to accommodate these diverse needs can significantly expand their reach and better serve a wider audience. An ADA-compliant website keeps various user groups engaged by providing accessible content for all. The more people who can easily navigate your site, the greater your potential to boost retention rates. Most importantly, ADA compliance creates opportunities to convert more visitors into paying customers and, ultimately, loyal brand advocates.
• Edge Over Competitors: Many businesses make the mistake of overlooking people with disabilities as a valuable market segment. What’s often missed is that individuals with disabilities represent a significant economic force, accounting for approximately 10% of total online spending. Ensuring your website is ADA compliant is essential for staying ahead of the competition. By improving accessibility to your products and services, you not only broaden your customer base but also protect your brand from costly ADA-related lawsuits. Gain a competitive advantage with Thrive’s expert ADA compliance services and make your website accessible to everyone.
• Enhanced Online Reputation: A Click Away Pound study found that only 11% of people with disabilities would ask friends or family for help when facing access barriers online. This means that most disabled users will simply leave your site and look for an ADA-compliant alternative if they cannot access your content. With the internet’s power to spread word-of-mouth quickly, even a single online review or recommendation can shape how others perceive your brand. Having an ADA-compliant website not only broadens your online reach and attracts more customers but also safeguards your reputation. By prioritizing accessibility, you position your business as the trusted choice for your target audience and their networks.
• Sustained Profit Growth: ADA-compliant websites boost your profitability while fostering customer loyalty. Despite often having lower overall incomes, people with disabilities collectively represent billions of dollars in spending power. According to a recent report by the American Institutes of Research (AIR), inclusive marketing and ADA compliance enable businesses to reach around 20 million working-age adults with disabilities in the U.S. These individuals have a combined disposable income of approximately $490 billion. The longer you delay creating an accessible online experience, the more potential conversions and revenue you risk losing to competitors who prioritize inclusivity.