In today's online world, contextual advertising has become a part and parcel of Search marketing. Though Contextual advertising was not considered to be Search, in course of time, the importance of Contextual advertisements was well known. The individualistic approach well applied by contextual advertising was by the able works of certain people. In mentioning those names, an unavoidable name that peeps ever is that of Jennifer Slegg's. Started her career as a freelance writer, she gradually concentrated on the contents and how contents can help the sites to advertise. Contextual Advertising took a new form with her.

She is an excellent SEM consultant and her expertise in Contextual Advertising can be very much visible through her blogs in jenstar.com. She is undoubtedly the leading expert in the Google's adsense technology and she is widely recognized as the leader of this field. That is why she's the excellent moderator for many of the forums in many websites. Her skills got her the opportunity to lead the Contextual Advertising department in Search Engine Watch blog as the Contextual advertising correspondent. The talented person who is a writer, speaker and SEM Expert loves her job and that keeps her on as a leader.