LINK BAIT

Link bait is any feature within a website that somehow baits viewers to place links to it from other websites Link bait is an extremely powerful form of marketing as it is viral in nature.

Link bait in search engine optimization

The quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm in order to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a site. Part of successful link baiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware of this and can help promote the piece in tandem. Social media traffic can generate a substantial amount of links to your single web page.

Types of link bait

Although there are no clear subdivisions within link bait, many attempt to divide them into types of hooks.
* Informational Hooks - Provide information that a reader may find useful.
* News Hooks - They provide fresh information and garner citations and links as the news spreads.
* Evil Hooks - Says something unpopular or mean also yield a lot of attention. Writing about something that is not so appealing about a product or a popular blogger. Provide strong reasons for it.
* Tool Hooks - Will create some sort of tool that is useful enough that people link to it.