Webmaster reports decrease in Adcenter conversion.

A webmaster world member reports that he sees decrease in conversion rate in Adcenter advertising.

“Well, i’m just about over my excitement for adcenter. I have campaigns that are product relevance targeted and pushing a specific deal. For example keyword “widget brand model” “buy now at #*$!x”
I’ve received over 200 clicks and not a single conversion on adcenter.
Yahoo its a 2.2% conversion rate – break even. Adsense is 3.9% conversion rate – break even. (higher cost) Adcenter is a 0.0% conversion rate.
Adcenter = darn near 100% bounce rate and less than 30 second visitor rate
Yahoo and Adsense both had very LOW bounce rates and often more navigation pages – view TOS/Warranty/Refund policies and such.
Yahoo had a 100% first day purchase (thus far) Google had a 60% first day purchase, 10% second day purchase and 30% > 3 day from first visit purchase.
So with that said, yahoo seems more spontaneous, google users like to shop around and dig around the site more and adcenter doesn’t appear to be human visitors for my targeted electronics/technology/home audio/video/gaming/entertainment spectrum 🙂
adcenter did work “ok” before – it was a low enough cost but i’m wondering if that was just random traffic from a now defunct traffic partner or incentive adcenter may have had. “

webmasterworld.com/msn_adcenter/3596353.htm

Useful Links Related to PPC

Google Adwords Login Page
http://adwords.google.com/select/Login

Google Adsense Login Page
https://www.google.com/adsense/login

Google Keyword Selection Tool
https://adwords.google.com/select/KeywordToolExternal

Yahoo Search Marketing Login Page
https://marketingsolutions.login.yahoo.com

Microsoft AdCenter Login Page
https://adcenter.microsoft.com

Yahoo Search Marketing will edit your account without your permission.

Yahoo search marketing recently made major change to its TOS where it allows their employees to edit ads without the users permission

“OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, you expressly agree that we may also: (i) create ads, (ii) add and/or remove keywords, and/or (iii) optimize your account(s). We will notify you via email of such changes made to your account(s), and can also include a spreadsheet of such changes upon your written request. If you would like any of such changes reversed, please reply to such email within 14 days of the change(s), and we will make commercially reasonable efforts to reverse the change(s) you specifically identify. Notwithstanding the foregoing, you remain responsible for all changes made to your account(s), including all click charges incurred prior to any reversions being made. It is your responsibility to monitor your account(s) and to ensure that your account settings are consistent with your business objectives. “

Don’t know how ethical it is but i am sure this is not the right thing to do since its a blatant invasion of account privacy

Effective landing pages – some tips

I have some ideas how i make the landing pages effective. Most of the time we use topic specific landing pages for clients. For example for a perfume site we create 1000 keywords with 1000 different landing pages. Since the site has so many landing pages we need to make sure the pages possess proper qualities.

some key points you can take when setting up landing pages are

1. Make sure the page is very relevant to the keywords advertised if you are setting up an ad for a particular product make sure the product is relevant to the page and the landing page is the exact page about the product.

2. Make sure title , keywords, Meta tags are relevant to the keyword phrase advertised. Also the page copy should be relevant since it ad to quality score.

3. If possible add your contact number, email id visible on the page it helps in building up trust.

4. A visible link to your privacy policy helps too.

5. Apart from email ID and contact number you can make sure your address and other company information is present on the page or not more than 1 level from that page.

6. Remember to add the order button or Add to cart in well visible areas. Make sure it stands out and decorate it with arrows or something attractive.

7. Include some effective quotes from famous people it helps the credibility of your landing page.

8. Load time is important for a good landing page make sure your page loads really fast it also helps in Google quality score.

9. Pop ups and disturbing layer are something which Google hates refrain from using it.

10 . A page with good navigation helps with good Quality score make sure your page can be navigated properly.

Paying for clicks how much do you pay for clicks in adwords?

I always wondered what different people pay for their clicks in Adwords. We manage about 20 campaigns and the average click ranges from 0.3 $ to 15$ per click. For some niche areas we spend atleast 3$ per click and 1000$ budget we set for that client runs out just in 4 hours. Similarly for an other client we set the Max CPC to 7$ and the average position is 1-2 .

Average CPC for his site is around 5$ and his budget of 1000$ runs out in less than 2 hours. But the phone keeps ringing that time since most of the clicks area valid and people tend to call the number listed during that time.

One thing i have noticed is our ads never went below 0.3$ which is very surprising i have seen many webmasters report clicks in the range of .05 cents to 15 cents but the Business areas we work on never had clicks in that range. I feel its because we tend to bid for higher spots and we have spend more for higher spots.

Any one else have active campaigns getting clicks less than .10 dollars please post here

PPC blogger

adCenter and Free Credit 75$ for running ads

A forum member is willing to help with any MSFT adCenter related questions in SEO chat forums. If you want to see his website visit adcenterweb.blogspot.com

His post

“
I am a little disappointed to see the lack of interest in the adCenter threads. I am wondering if this is because of lack of experience with it, or if some have had bad experiences. I have been working with MSFT and adCenter to assist anyone who would like to start using adCenter, but has questions or concerns. Feel free to PM or respond to this thread, and I will be happy to assist you in any way I can. Both good and bad experiences with this program are welcome. For those not familiar with adCenter, it is Microsoft’s pay per click program, similar to Google adwords or Yahoo Search Marketing. While it has been true that it may not bring you the volume of traffic that these other programs can, but we have found consistently that adCenter brings more targeted traffic, and has lead to a better conversion rate. With adCenters cost per click running MUCH lower in many areas, this means that you can have more sales with less money spent on advertising!I also have a $75 Free adCenter Coupon at adcenterweb.blogspot.com that anyone is free to use. Unlike some who choose to spam forums with their free credit links and run away, I will gladly stay around to answer any questions or help out however I can. If I don’t know the answer right away, I will ask my MSFT contacts and get your answer. Right now, this offer is open new account holders in the US, and there is a $5.00 charge to activate the account. After setting up your new account and making the payment, your $75 credit should show up in your account within a couple of days (most times, it is there in a few hours).”