Fun in PPC Training

Last 2-3 days I was busy with PPC management. A new girl came for PPC training. I had to train her, check and correct her ads and very busy schedule. She is a fresher and a story writer. Pay per click was a new term for her. Still she managed to understand many things. First day she was struggling to differentiate “adwords” and “adgroup”. I told her that “adwords” is the advertising service by Google and “adgroup” is a combination of similar keywords, their ad variations and bidding. In between the training our boss came that way and told her that he wanted to know how much she understood. He asked “what is adwords?” Suddenly she replied “It is a combination of similar keywords, their ad variations and bidding”. Boss stared at me and asked. “This is what you taught her?” I just smiled and tell him to give her some more time. Then I told her – Adwords is something like “Property Times” from “Times of India”. That got clicked. If you wake her up in the midnight and ask, she will give you correct answers for “Adwords” and “Adgroups”. She picked up PPC very fast and started to write ads for our client’s account.

Adwords Account Down

2 days before I saw an alert in my eco alliance waterless grass account that my client account has run out of balance and my ads wouldn’t be no longer visible. I was sure that my client has done a payment recently. Suddenly I checked it in Account details tab and I could see that the last payment done by my client using an AmEx card was declined. Google send a notice that we have to pay $350 immediately to make the campaign active. Suddenly we contacted the client. Then only we could realize that he has changed his AmEx card after that payment. We explained him the situation. Suddenly he gave us the new card details and we settled down the issue. It didn’t take much time for the campaign to become active. Now everything working perfectly.

Page with 2 Conversion Tracking Codes

Hi friends,

I was thinking to write something seriously. But I didn’t get any idea. So now planning to share something that is happening with my PPC accounts. This week I was trying to fix conversion tracking code in purchase page of my client’s web site. When I opened the purchase page surprisingly I could see one conversion tracking code already presented there. But I couldn’t see that conversion tracking label in adwords. May be the client has placed it long time back. My confusion was if I place a new conversion code whether it will work or not. I ran to my boss. He told me to place the code and wait for sometime. As this purchase page is dynamic and redirect to login page when we give the URL, we have to wait till a real time conversion happens. Anyway I uploaded the page. Hey… but it really worked. From the very next day my adwords tracking code started to register conversions. Do you think the presence of 2 different tracking codes prevent adwords to show the actual number of conversions? Whether you had such experience? Please share with us. Anyway I am monitoring it in a daily basis.

Top 10 Pay per Click Search Engines

Google AdWords – https://adwords.google.com/select/Login

Yahoo! Search Marketing – http://sem.smallbusiness.yahoo.com/searchenginemarketing/onlinemarketing.php

Microsoft adCenter – http://advertising.microsoft.com/search-advertising

ABC Search – http://www.abcsearch.com/advertisers.php

SearchFeed – http://home.searchfeed.com/rd/index.jsp

7Search – http://7search.com/advertise/

MIVA – http://www.miva.com/us/content/advertiser/overview.asp

Enhance Interactive – http://www.anrdoezrs.net/click-1465425-9777481

Findology – http://home.findology.com/business/advertisers.html

Ask.com – http://sponsoredlistings.ask.com