Checklist after Adwords disabled keywords – what to do after keywords are disabled in adwords.

Pay per click disabled adwords checklist:

1. Make sure your have the most relevant page, if a Adwords quality engineer or automated review thinks that your page is not relevant your keywords targeting that page will be disabled. You need to pay much higher than the normal keyword price to enable to those keywords. Best recommendation just remove those keywords and start with new ones in your campaign.

2. Lower quality score will also result in keywords being disabled make sure that the keywords corresponds well with your page.

3 Some times very low click throughs will result in ads getting disabled this will be in direct relation with the quality score. Check her click throughs often.

4. See for duplicate entries in keywords if your keywords appear some where else in campaign still your keywords might be disabled.

5. No impressions for a long time for a keyword will also result in disabled keywords. Make sure your ads are shown in Google search results or partner sites.

6. Any negative keyword will result in disabling of keywords, Make sure you don’t have a negative keyword.

7. Make sure the ad and the keyword are well connected. This will prevent from keywords getting disabled.

PPC Management Team.

Pay Per Click costs – Yahoo Search Marketing Vs Google Adwords

Recently we had a comparison report prepared by our team on which pay per click programme charges more Yahoo Search Marketing and Google Adwords.

From our research Google is twice more costly and requires more budget than Yahoo Search Marketing.

We took 10 different topics auto transport, car insurance, mesothelioma, digital cameras, plasma TV, home loans, conference call, call center software, online advertising.

Under each topic we selected 10 related keywords and ran a test campaign on both Google Adwords and Yahoo Search Marketing. We tried bidding the highest just for 10 clicks. We got the top position in both Search engines for the keywords advertised. For each keyword we were able to spend for 3 clicks.

Results we got for Google top spot for these keywords is like the ad runs out in no time for the maximum click we get the 3 test clicks in few minutes for almost all the keywords. Cost of some keywords ranged from 7$ to 35$ per click.

For yahoo the same ads displayed on top position due to maximum bidding cost us in range from 10$ to 21$ also the ads took more time to get exhausted. From our testing Google adwords is more costly and active and Yahoo search marketing advertising is a bit slow. Google Adwords is atleast double the price of Yahoo Search Marketing. Infuture we will provide a detailed report on how the conversion works. Also data will be in more formal format

PPC Blog Team,

Adsense scam people out there do it – A new scam in adsense

When I was browsing through digitalpoint forums where a poster was bragging about his high income in adsense he guarantees to make at least 70$ a day from adsense ads alone per site. He claims to run many sites and claims to make 1000s of dollars.

We had been running adsense in some of sites and ill tell you unless you have an extraordinary site rarely you will cross 10$ per day. We know sites that make 200 or 300 but that’s very very rare and the site should get 1000s and 1000s of visitors a day to generate that much clicks and Income. But there are scammers out there who want to take people’s Money by scamming them into adsense advertising.

Look at this claim

“Dear all,
I’m having many websites and each of them are fetching daily
around $70, and from one site i’m at present earning around $1700, so like wise
i have many sites. Moreover i have 2 adsense accounts, one on my name and
another on my company name and different address.
I’m in adsense from last 5
years, and I know each and everything how to earn massive income with a clean
chit.
My co. started in creating sites on different topics which give 100%
guranteed income. I’ve the proof of all the sites with daily payment details, i
can also show you, but most of you will tell its a photoshop trick :-). But its
not. why read on.
We create professional websites especially for adsense
earning, with seo optimization, high paying keywords, keywords for getting good
ranking and traffic. Apart from this, we put a listing of 25k of your site, you
can check it regularly to confirm whether we worked or not.
Another most
important thing, which no one can offer, is at present to get pin no. you have
to cross, $10, what if our service, gives you $10 in few hrs, with 5000
impression and corresponding clicks. Moreover we promise you to give first $100
credit in 2 days by putting your pub code on our sites, so that you can get the
check in the first month, without waiting for years like others. Ofcourse we
charge for our service, we have services like giving sites on rent basis with
daily fees of 50% of daily amount generated in your account. For example if our
sites gives you an income of $100 in a single day, than you have to pay us $50.
Another option is to buy one time professional site with $100 free credit.
PLEASE don’t think that we will use traffic generating softwares and other
useless things to increase your daily incomes. Before you take our service we
will show you all the proof of websites currently running on our service and how
much they are earning daily and copies of their adsense cheques too.
You
Might Ask us… Instead of giving services to different people why can’t we only
create websites for self and make huge income ?
Answer: We already made huge
no. of websites for us and earning excellent income daily. Moreover as we said
we create professional websites only not just creating a plane website and
putting code and go on. To really make good income you have to weekly update
your site with recent best keywords in the market, and full page for ranking and
traffic and seo. Now our aim is to give the same benefit to other people who
really want to make income and who are really serious of making money using
adsense. Because on internet adsense is the only one marketing program which
pays you. We charge fees to cover our staff expense and research work. Moreover,
one can easily see above that we give free credit of $100, so what all service
you get is of free cost.. got my point. We can’t put list of websites here and
more details about our services. If anyone is interested please PM me of send
mail to ( ziahasa*****q21 atherate hotmail dot com)
Regards
Adsense Guru Inc.”

When you read the claim you can see he is offering to build sites in different topics with guaranteed Income. That is utterly baseless claim. Most of these MFA ( Made For Adsense ) sites are banned by search engines and they will not perform in search engines any more. A good SEO takes atleast a year to work most probably the above scammer is using all traffic generating from robots which visits a site from different bogus IPs and generates clicks. I recommend you stay away from these sort of claims since they might damage your reputation with Google adsense and search engine algorithms.

PPC Blog team.

Pausing Adwords campaign? Does it affect CPCs and QS

From what I have read from Adwords advisor in webmasterworld and from other experts in various forums pausing a adwords pay per click campaign will not give any negative effect to the results nor will it affect Quality score of a website.

Its very normal to pause a run a campaign for various reasons. Reasons like hosting problem and website goes down, insufficient funds , invalid clicks can always arise and these are valid reasons to stop / pause a campaign. Google is well aware of this I am sure there are no bad effects on Quality Score in adwords campaign,

Adwords and trademark violations – Google has strong hands on it,

There has been various lawsuits on trademark violations in adwords. competitors are usually tempted to advertise on more popular competitor brand names. We had a client ask us to advertise on a popular competitor name but we denied it since it might back fire . There are numerous lawsuits already against google as well as other companies which violate trademarks,

We don’t want to get into all these problems, we did post recently about one lawsuit where one company won over the other about a million dollar

Analytics and adwords data comparision not so accurate,

Google’s analytics don’t show the exact data what adwords show in its clicks. We tried comparing it various client sites and most of them don’t match the results. We feel its most probably that analytics works on a different way than how adwords tracks clicks and all adwords clicks don’t always end up in Google analytics statistics.

Couple of reasons given by analytics advice team

There is an important distinction between clicks (such as in your AdWords Campaigns reports) and visits (in your Search Engines and Visitors reports). The clicks column in your reports indicates how many times your advertisements were clicked by visitors, while visits indicates the number of unique sessions initiated by your visitors. There are several reasons why these two numbers may not match:

1. A visitor may click on your ad multiple times. When one person clicks on one advertisement multiple times in the same session, AdWords will record multiple clicks while Analytics recognises the separate page views as one visit. This is a common behaviour among visitors engaging in comparison shopping.

2. A user may click on an ad and then later, during a different session, return directly to the site through a bookmark. The referral information from the original visit will be retained in this case, so the one click will result in multiple visits.

3. A visitor may click on your advertisement, but prevent the page from fully loading by navigating to another page or by pressing their browser’s Stop button. In this case, the Analytics tracking code is unable to execute and send tracking data to the Google servers. However, AdWords will still register a click.
To ensure more accurate billing, Google AdWords automatically filters invalid clicks from your reports. However, Analytics reports these clicks as visits to your website in order to show the complete set of traffic data.

I feel it should be one of the reasons to this,

Alternative to adsense,

Adsense google’s ad publishing programme has been one of the most successful online ad publishing for both google and website owners who publish adsense ads on their websites. We use adsense in couple of our information sites the revenue from adsense is pretty less we get about .20 cents for a click and it averages around 10 to 20$ of income per day. Though its not bad but its not sufficient enough to even run those websites because of the cost of constantly improving and maintaining those websites.
So is there an alternative to adsense it should be as good as it is though, We tried advertising.com, adbrite, amazon, fast click none of them work even near to adsense we are seriously looking for an alternative will continue to keep adsense till we find the right alternative for this.
Someone suggested CJ we will be trying them soon,

Revenue sharing offer from Microsoft to Adobe

Microsoft offered adobe a revenue sharing in its Ad programme. MSN Adcenter has offered Adobe sharing of its advertising revenue in exchange for promoting silverlight Microsoft’s video hosting platform. Its a smart move by Microsoft since its very difficult to compete with Youtube and other major video hosting sites.

Silverlight Streaming service, was announced by Microsoft last april same time when its Silverlight service was launched is a platform that: encourages the spread of the client software, and it showcases what has so far been the technology’s major strength: video. Free service provides more than 5 GB of hosting space for videos and about 5 Tera bytes of bandwidth usage which is much higher than youtube. This looks like a favourable move from Microsoft towards bringing potential users to its video streaming service.

Advertisers Cheating Google adwords PPC with wrong display URLs

We have seen some advertisers display wrong URLs in display URL but when we click on the URL it goes to a page completely different from what was mentioned in the URls. We reported some of these competitors and Adwords team did take things seriously and removed those ads or replaced them with them with the correct ads.

Advertisers do this mostly to cheat the Google’s policy on 1 TLD URL per list of sponsored results. Say there are 10 affiliates having different IDs pointing to the same Merchant Google’s policy is to allow only 1 affiliate mostly the highest bidder. To cheat this webmaster have a wrong display URL thinking that Google will ignore them. Now adwords quality team is very strict on this and they disallow ads doing this

PPC Management Team,

An update to adwords display URL policy

Is this a April fool Joke or a real change by google, When we recently logged into our client’s adwords campaign management system we saw the following notice from google.

“Important Change to URL Policy Enforcement
Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads.”

What the heck how can this be possible some of our clients have product URLs that are very long and cannot be matched with the display URLs. Also google adwords offer a limited space for display URLs and this is if true a ridiculous change and almost impossible to be implemented in our campaign.

Adwords advisor in webmaster world is giving some really funny suggestions. Does he really mean it or he is just playing the Google’s April Fool prank which they always do every year. Google is the best search engine when it comes to playing users with their April Fool pranks. Most infamous being the pigeon rank where google said it is gonna replace Pagerank their core algorithm with Pigeon rank
AWA says

“I would not necessarily recommend doing what I am going to suggest below, except in cases in which it is the only solution – because some folks think it looks weird, and thus maybe less ‘trustworthy’ somehow – but you could delete the www in the URL.

In other words you could use:

really-long-domain-name-for-the-company-i-work-at.com

Instead of:

www.really-long-domain-name-for-the-company-i-work-at.com

Would that do the trick for you?

If not, please contact AdWords support directly, and ask for advice using with the actual URL as an example. 😉
” LOL