Blog hacking with Hidden links injection

Lately lot of vulnerable blogs are compromised and hidden links are added to the blog. Some of the hidden links are pointing to porn sites or some of them are so vulnerable that when the page loads those links will call some malicious scumware or malware.

Especially word press older versions had these problems . Latest word press versions are well patched and dont have these vulnerabilities. Google’s automated detection has a built in notification system where if a vulnerability for a site is detected the site owner is notified to the email listed on their site. Also in certain cases Google will remove the pages from search engine index for 30 days and the site owner needs to clean the website and submit for reinclusion.

So i recommend keep checking your blogs often and don’t leave it unattended it will look to your site being totally removed from search engine results.

Anabolic steroids – nutritional supplement sites blocked in Google Adwords

Google AdWords has started blocking Ads related to Nutritional supplements and vitamin supplements from their AdWords sponsored results. Google’s new policy is very tough on sites promoting Nutritional supplements they say sites promoting Anabolic steroids , muscle enhances, muscle stacking products are banned from their AdWords advertising. Though this sounds like a good option for end users Google will be looking millions of dollars in revenue since these sites spend a lot of money for online advertising.

We run 2 or 3 campaigns in SEO for site promoting nutritional supplement products they are doing moderately well and gains good traffic and Business for those sites. There are people out there who want these products Google is just sacrificing their Business to maintain quality to their AdWords sponsored results it is a very good sign.

PPC management team,

Google PPC TV Ads – Google offering TV Ads campaign Management

Recently Google Adwords Blog Announced the ability to manage TV ad campaigns through Google Adwords campaign. This is an exciting new feature from Google adwords team. To run TV ads through Google adwords you need to already have TV Ads ready. If you don’t have the Ads Google also gives an option to find cheap ways to create ads. find experts through their Ad creation Marketplace

This is great and as predicted Google has entered the TV Ad market place.

Read more about it here, http://adwords.blogspot.com/2008/04/place-ads-on-television-with-google-tv.html

Importing Campaigns / Ad groups from Adwords to YSM

Many people have contacted us asking whether there is any easy way to import keywords, campaigns, ad groups from Google Adwords to Yahoo Search Marketing. From my experience currently there are no options for the end users but yahoo’s inhouse YSM experts can add data imported from Google Adwords. But to qualify for this you need to be a privileged user .

To be a YSM privileged user you need to have a minimum Ad spend of 6000$. If you qualify then Yahoo’s inhouse search marketing experts will add the campaigns imported from Adwords into the YSM control panel.

MSN adcenter already has an option for end users but Yahoo Search Marketing don’t have such an option . So of you are thinking of importing data from adwords and adding it to YSM currently its not possible,

Urchin Analytics software out of beta

I am sure if you used Adwords before you should have definitely used Google analytics. Google analytics is google hosted version of Urchin a popular Analytics software which Google acquired few years back. Its a very successful online tracking software which provides a useful user friendly platform to check the validity of your results.

Urchin had been running for a long time as a beta version. Google has a tradition of running their softwares for a long time in beta mode to get user satisfaction and once they get positive feedback they will make bring out of beta,

Urchin is a hosted software which Google analytics is Google hosted. You can download Urchin and install it on your server and you and use it to monitor your traffic and logs real time unlimited on many sites. Urchine costs 3000$ and I am sure its worth the cost.

According to official Google Analytics Blog,

“Urchin formed the basis of Google Analytics, released in 2005. But, while Google Analytics is a Google-hosted service, Urchin is software that you run on your own servers. This makes Urchin ideal for certain applications. You might use it if you:

want to analyze your firewall-protected content, such as an intranet
have 5 years’ worth of old server log data to analyze
need to know if your site’s visitors are getting “Page Not Found” (404) errors
need to have your site’s traffic data audited by a third party
need to create custom reports or integrate with other tools, like a CRM system
need to integrate your e-commerce logs directly with Urchin
“

PPC Management Team,

Competitor keywords bidding is worth the effort and risk,

There are lot of advantages on bidding on your competitor keywords. Bidding on the competition’s keywords will give an immediate targeted exposure especially for new websites. New websites find it difficult to make profits from PPC since most of the ads they participate will be costly and they need to pay a hefty amount for it. Bidding on competitor keywords will make that job much easier.

Though Google has a tough stance on bidding on competitor’s keywords especially keywords that are Trademarked by the competitor still they don’t deny a good user experience. If they feel some thing is good for their users they don’t hesitate to do it. As per their policy if a user is satisfied seeing a competitor ad then mostly they allow it. I have personally experienced this when we advertise with Google PPC.

You can also enable benchmarking service for adwords which will allow you to compare your site with competitors.

According to Google Analytics support

“Benchmarking is an optional Google Analytics service that shows how your website’s statistics compare against other industry verticals. In the beta version of this service, you are able to compare your site’s Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits data against benchmark data from categories of other participating websites. You can use this data to gain broader context for your site so you can identify additional opportunities to improve your site’s metrics.
This service is located under the “Visitors” section of your reports. Select “Benchmarking (Beta)” to view this report. Please note that it will take up to two weeks for the data to appear since it is being categorized and collected for your reports”

PPC Blog Team

Pay Per Click costs – Yahoo Search Marketing Vs Google Adwords

Recently we had a comparison report prepared by our team on which pay per click programme charges more Yahoo Search Marketing and Google Adwords.

From our research Google is twice more costly and requires more budget than Yahoo Search Marketing.

We took 10 different topics auto transport, car insurance, mesothelioma, digital cameras, plasma TV, home loans, conference call, call center software, online advertising.

Under each topic we selected 10 related keywords and ran a test campaign on both Google Adwords and Yahoo Search Marketing. We tried bidding the highest just for 10 clicks. We got the top position in both Search engines for the keywords advertised. For each keyword we were able to spend for 3 clicks.

Results we got for Google top spot for these keywords is like the ad runs out in no time for the maximum click we get the 3 test clicks in few minutes for almost all the keywords. Cost of some keywords ranged from 7$ to 35$ per click.

For yahoo the same ads displayed on top position due to maximum bidding cost us in range from 10$ to 21$ also the ads took more time to get exhausted. From our testing Google adwords is more costly and active and Yahoo search marketing advertising is a bit slow. Google Adwords is atleast double the price of Yahoo Search Marketing. Infuture we will provide a detailed report on how the conversion works. Also data will be in more formal format

PPC Blog Team,

Google product search wrong keyword matching – wrong results.

When you look at this screen shot,
you will see that when i search ” buy pagerank links” I see cobra electronics ranks on top of google results and “PR” is highlighted.

This page sells all cobra electronics products after I click on any result I land on this product page

Doubleclick acquisition by Google makes 300 Jobless

Doubleclick acquisition by Google has make 300 employees of Doubleclick loose their jobs and made running for other jobs. Google has cut down 300 employees of the 1200 employees double click had.

Google bought the New York based company for 3.2$ billion dollars from a San Francisco private equity firm,

I always thought acquisition is Google but it seems not always the case for employees.

News Source:

Douglas Merrill 3rd wicket lost for Google to EMI,

It’s like cricket Google is constantly loosing wickets recently of some of its top executives to rival companies. We reported in our SEO blog of Google in a employee to Facebook now Google has lost Douglas Merrill to EMI, EMI is a fast growing digital music provider.

According to EMI

“EMI is the world’s leading independent music company. It operates directly in 50 countries, with licensees in a further 20 and employs around 5,500 people. For the year ended 31 March 2007, EMI Group reported revenue of £1,751.5 million and £62.7 million in underlying profit before tax. In August 2007 EMI was acquired by private equity firm Terra Firma.
The company comprises two divisions – EMI Music, one of the top global recorded music companies, and EMI Music Publishing, one of the world’s leading music publishers. “