How to make money on PPC Advertising

Pay per click advertising no doubt is the great way of driving traffic to your site. It goes without saying that more traffic yields more sales. Therefore, it is one of the most effective ways to make money. To be sure that your PPC advertising brings you more sales you want. Here are some important things need to keep in mind for your PPC advertising.

• First, know your product completely. Then only you will be able to give true service to your customer. The more you are aware of your product, the more you will in a position to explain the benefits of it to your customer in a proper manner.
• Develop effective keywords list that attract the customer towards your product and prepare the ad with a creative copy which will help to convert the click in to sales. Just showing of ad is not enough. Your ad should be such that they tempt to click on it and make a purchase.

• In PPC advertising don’t spend more than what you make. Try to stay within your budget and decide a deadline for it.

• Master the bidding process thoroughly. Have a clear understanding on how bidding process works. This bidding process will not only helps you in controlling your budget but also fix a right amount for each keyword.

• Once you decide to spend money to get customer to buy your product make sure that you have effective landing site and the copy on your site is persuasive enough to make them buy your product.

• Analyze your campaign regularly. Keep a track on which keyword is effective enough to make the customer buy. And those keywords which are not so effective make a variation in it and try to produce it in a better way. And still if those keywords are not working properly then stop using it. As it will be a loss for you.

By following these basic things you will be able to make more money than what you spend.

Some strategies on how to optimize the pay per click advertisement

This is very sad to say that pay per click advertisements are not optimized properly. Here are five myths of Ad words that will help you in optimizing your campaign efforts.

• You need to take No. 1 spot.

• You need a killer relevant website address.

• You need thousands of keywords running all the time for your campaign.

• You can just send your customers directly to affiliate sales page.

• Single landing page are ideal for pay per click advertising.

To optimize your campaign effectively you need to use reputable Search Engine. There are many low volume search engine that offer low cost advertising but these type of advertisement are rarely rewarding. Your major advertising budget should be placed in Google, Yahoo and MSN.

There are some ads which draws high click through rate that result in low conversions. When this happen you need to pre-qualify clicks to attract buyers and filter out browsers. Adding the price of the product is the most commonly used filter. This filter really works well as it attracts only those who are interested in buying. By this your click through rate decrease and your campaign is well optimized.

Make sure that the ad you create has relevant path for consumer. You need to assure your customer that the clicking on the ad lead them to the information they wanted. A key to PPC success is to optimize each ad within each ad group. In PPC advertisement your aim is to create a high performing ad with a high click through rate. Once your high performance ad is created, you need to do variation to perform it even better.

These are some strategies that will help you to improve your pay per click performance.

Pay per click (PPC) frauds strategies and tools to minimize PPC frauds

There is no doubt that pay per click (PPC) advertising can be a very profitable and cost effective way to drive targeted visitors to your site. Apart from various ongoing problem of pay per click, the most threatening challenge to overcome is “fraud”.

It’s quite amazing that some publishers will go to commit fraud. Well, here I am not talking about the webmaster who clicks on the ad to increase the revenue or the competitors who occasionally clicks on your ad. I am talking about those parties who create robots to generate thousands of clicks not to build revenue for themselves but to drive other advertisers out of PPC listings and out of business. Click fraud drives up the cost of each click as some PPC companies regulate the minimum price of each click based on the popularity of the category or keyword.

Fraud can be very easy to detect in some instances which requires you to choose the PPC Company wisely and then monitoring results on the daily basis.

Some PPC anti-click fraud tips are-

• Avoid PPC networks that allow incentives sites.

• Frequency caps on clicks.

• Limit daily click spends.

• Country filtering.

• Study your server logs.

• Use specialized click fraud tools.

• Related learning resources.

7 Biggest Mistakes of Web Analytics

1. Improper Implementation
2. No Goals Setup
3. No Segmentation
4. Paying Too Much Attention to Irrelevant Data
5. Not Setting up Milestone Events Documentation
6. Not Combining Quantitative Data with Qualitative Data
7. Not Taking Action On the Data

Widget On Your Landing Page?

Widgets are a low-cost item that allow you to make your landing page more interactive. If you can get your landing page visitors to interact with your web page then you stand a much better chance of making an impression. You also stand a better chance of converting the sale.

Studies show that visitors to a web page that interact with that web page by clicking (a survey, a game, etc.) are more likely to click the Buy Now button when faced with it. It’s psychological. Get them in the habit and the habit is hard to break.

But there are other, more practical, reasons for including widgets on your landing page. They give it a sort of attractiveness that mere words and pictures alone cannot and they give a level of utility to the page as well. Plus, if you can get your site visitor to download a widget that they then are seeing every time they open their blog, website, e-mail, or desktop then you are more likely to close the sale, if not today, then sometime.

Source – pay per click journal

How can you increase your quality score with backlinks?

Quality score of PPC ads are based on how well you have optimized your landing page too. It makes sense to use common SEO approaches to help you boost the trust factor of your landing page. Do your on-page SEO on the landing page the same way you normally would. There are two factors that you have to consider when thinking about landing page optimization.

1. Your primary keyword in your URL
2. The title tag

Other elements to those you have to give attention are-

• Meta description tag
• Headers – H1, H2, and H3 tags
• Usage of main keyword in the page content
• Internal links

Apart from these, inbound links are the most important SEO tool you have. By building backlinks to your landing page from high authority sites within your area using keyword anchor text, you are effectively building up optimization for your landing page and its ability to secure a high quality score from Google AdWords.

Geo-Targeting Without Place Names As Keywords

There are two ways to do geo-targeting in Google AdWords. You can tag your ads with keyword-specific place names or you can do what is called IP targeting. When you add place names to your ad group keywords you are simply adding the names of the places you want to geo-target. For example, if you sell hardware and tools in Fontana, California then you would use the keywords “hardware” and “California” for your geo-targeting. But the downside to that is your title and description are taken up with keyword text, which reduces how much you can use for other text that helps you sell. To get around that you can use IP Targeting. Just set your campaign settings to target a specific geographic area and when you do that you don’t have to use place names in your keyword list. Instead, just target your niche keywords and the ads will be shown to the geographic market that you are targeting.

Source – Pay Per Click Journal

Every Little Detail Counts in PPC

When considering PPC ad copywriting, the title is true. Even spaces will be counted.

Suppose you are selling wristband. Or is that wrist band? Google both and you’ll probably get different results. Ignoring the paid search ads, when Googled “wrist band” the top five results were:

www.wristbandsupply.com
en.wikipedia.org
www.wristband.com
www.wristbandexpress.com
www.reminderband.com

But when I Googled “wristband”, top five results were:

en.wikipedia.org
www.wristband.com
www.wristbandswithamessage.com
www.wristbandconnection.com
www.trendywristbands.com

So what do organic search listings have to do with paid search listings? It is nothing except that when you bid on a keyword, the specific keyword that you bid on is the page on which your ad will appear in the SERPS. If you bid on “wrist band” then your ad will show with the first set of results; if you bid on “wristband” then your ad will show with the second set of results. Best option is to bid on both and if you have a tight budget then you have to make a choice. Notice that some of those organic listings rank for “wrist band” but that the word in the description or title of the SERP listing is “wristband”. That’s because those website optimizers did a good job of targeting both keywords, but you don’t have the space to do that in a PPC ad so you’ll have to target one or the other. The best way to target both is by using two separate ads – one for each keyword.

PPC For Special Holiday Advertising

December is the month for three separate and simultaneous holidays. Hanukkah starts on Dec. 21 at sun down and continues for eight days. Christmas falls on Dec. 25. And Kwanzaa (an African-American cultural holiday) starts on Dec. 26 and continues still Jan. 1. If you have products that demand to all three market sectors then you should not advertise them mutually in the same campaigns. Your objective should be targeting your holiday advertising to the right market. All these holidays symbolize something very important to those who observe them. If your products demand to each market sector then you’ll want your PPC campaigns to target each sector independently. What you should do is do the proper keyword research for each targeted campaign and optimizing your ad groups for different landing pages. Try to know your market better and approach it with your customer’s needs in mind. That is the perfect holiday advertising and you can achieve your goals in this holiday season.

Local PPC Optimization Tips

Local PPC advertising is like local geo-targeted SEO. You have to strike the right phrases for the right market. Suppose you are running a flower decoration service in Fontana, California. What has to happen for you to hold the best quality score possible and the lowest bids on your significant keywords to drive targeted traffic to your landing page? First, you have to create a well optimized landing page that forces people to click and convert. Obviously your sales will increase. If your landing page doesn’t convert, there is no meaning in spending money to get traffic to it. Make sure that you have optimized your landing page to the best of your capability and putting your calls to action in the right place. Now you can set up your pay per click campaign. Use the same keywords that you are using for your landing page. Don’t add complex keywords. Make sure that you are targeting the right geographic key terms. For instance, optimizing your landing page and PPC ad with “Orchid garland” won’t cut it. You’ve also got to target them to “Fontana, California” residents. That means you have to add sufficient of the geo-targeted term to your landing page and pay per click ad content to make your quality score go up and bids for the keywords go lower. It sounds nice but it requires some testing from your part. Geo-targeting starts with the right keywords and ends with the right target market.