Tracking your pay per click campaign results

The major search engines offer online analytical tools so you can track the growth of your pay per click (PPC) campaigns. You can also take on a PPC agency to carry out these critical tasks on your behalf and provide you with real-time reports. See the page in this guide on choosing an pay per click agency

Typically, such tools will allow you to see:

• how visitors find your website.
• how they navigate through it.
• how they become customers.

When you analyze these statistics, which you can view as graphs, summaries and other data, you will be able to improve your online results.

• In some cases, the tools are more sophisticated. For example, the Google Analytics tool will allow you to:Assess whether your conversion rate differs between regions – the conversion rate is the number of visitors to your site that actually become customers during their visit.
• Find out where your customers live – if you find a heavy density in a particular region, you could then target a campaign to draw them back as return customers.
• Examine and optimize your landing pages – you can then make an informed decision as to whether to improve their design or pare them down until they match the proposition described in your keyword adverts.
• Count how many steps there are from landing to conversion – establish whether you could reduce this number if you are losing visitors along the way.
• Establish where drop-out visitors are going when they leave your site – if it’s to a competitor, check how your copy, landing page and number of steps to conversion compares with theirs.

Top Pay Per Click Search Engines

Google Adwords:

Google Adwords is the best pay per click search engine that provide you everything you want in pat per click advertising. You can run your campaign within 5 mins you sign in. Google Adwords provides you number of tools to make your ad more effective.

Yahoo search marketing:

Yahoo search marketing is again another highly professional pay per click search engine. In 1997, it was introduced in the name GoTo.com but later in 2005 it was rebranded as Yahoo search marketing.
Yahoo offers $25 free credit when you sign up.

MIVA:

MIVA is a network of partner sites powering over 2 billion queries per month. When you open an a/c in MIVA your ad appear across MIVA network.

MIVA provide you an effective management tool to help to improve ROI.

7Search:

This pay per click search engine serves low profit margin websites owners. This search engine is specially made for those who cannot afford to pay more.
It provides over 1.5 billion searches a month.

ABCSearch:

This search engine was introduced in the year 2001. it is the world’s largest privately held meta search engine which provides over 3 billion searches per month. It is also one of the most affordable pay per click search engine.
ABCSearch is offering $100 free search traffic to payperclicksearchengine.com visitors.

Microsoft adCenter:

This Microsoft adCenter is new in this field but still its doing great and offering great range of features with the additional ability target your ad to live Search users. Signing up fee is $5 but if you pay $30 for a day you can take help of Microsoft Media Specialists to plan, create, execute and analyze your first adCenter campaign.

Findology:

Findology interactive media is an pay per click search engine introduced in the year 2000 and is serving 3 billion searches per month. It offers $50 free click when they sign up using this link -www.payperclicksearchengines.com/findology-promo

Marchex AdHere:

Marchex AdHere provides consumer the local experiences on the internet and also to provide local businesses of the best product for acquiring more and more customer. This search engine provides exclusive access to more than 200 premium publishers.

SearchFeed:

This pay per click search engine is very cost effective and easy method of tracking the sales lead.

The unique feature or benefit available I this search engine is that it support advertiser listings for countries in various world markets. All keyword and listing submissions are generally processed within 2 business days.

How to write effective PPC Ads?

Now-a-days with the help of Google Adwords and Google AdSense, it has become easy to start and maintain PPC (pay per click) Ads. Writing an effective ad will be easy but remember only one important thing that is the goal of your of writing effective PPC ad is to get clicked.

Here are some tips on how to write effective PPC Ad:

• Headline: just as in all ad headline plays very important role in driving visitors to your ad and getting them clicked. To make your headline the best tip is to make use of keyword in your headline.

• Writing a PPC ad is not different from that of writing display ad. The only difference is it has fewer words to work with. With the limited you are suppose to emphasize benefits to your visitors. Benefits doesn’t mean the features of the product, it purely mean what the customer will get when he uses your product.

• Any ad work best only when it makes the reader believe that the ad is meant for him. It is necessary for you to target your market. It may not be possible for you in PPC ad to target the exact audience due to limited words. But you can use the word “you” in your ad in order to attract them. This could be the best option in your PPC ad.

• It is not enough for you to just get click the ad. You should also keep in mind the secondary goal that is making a sale. So offer something free in your Ad in order to induce the customer to buy.

• Before writing PPC Ad look at some of the current ad for your keywords and see how competitive it is. Then try to do something different so that you stand out of the crowd.

self managed pay per click Vs. full service pay per click

1. Self managed pay per click is nothing but a business owner or marketing specialist run the ad campaign themselves whereas full service pay per click involves an expert run the ad campaign.
2. The business owner is responsible for everything here. He has to create an ad, optimize an ad, set geographies, set budget and study the metric whereas in full service PPC the expert or the representative is responsible to undertake the following task:

• Interpret results and statistic.
• Set up categories.
• Set up geographic target.
• Set up budget.
• To develop creative ad content.
• To place the brand in better position in e-market.

3. Self managed PPC is suitable generally for small businesses that allow them to review the ad and refine it immediately without much resources involve in it whereas full service PPC is suitable for large business where lot of resources are being involved to review and refine the ad.
4. Self managed PPC allows the small businesses to remove the middlemen whereas no such benefit is available in full service PPC.

These are the major difference between self manage PPC and full service PPC but both equally beneficial according to their need.

Few things to be considered for your pay per click campaign

There are few things that have to be considered for pay per click campaign. Generally, pay per click campaigns are expensive to run and carelessness towards your pay per click campaign will lead you to loss of your marketing investment. It is necessary for any one who runs pay per click campaign to consider it regularly because you spend lot of fund on such campaign to generate new sales. Any pay per click campaign requires careful preparation.

Let’s have a look at few things that needs to be considered:-

1. First thing you need to consider when you run PPC campaign is to know your product well then only you can be convincing enough to sell the product to others because your aim is to build trust among potential customer towards your product.
2. Set a budget for PPC campaign. There are many PPC campaigns that fail but sticking to your Budget will help you to cut the losses.
3. Make sure that you have professional look website or sales page because this PPC campaigns are meant for some one to click on link and that will take them to your website. Most of them fail in this area. So make sure you have designed your site well.
4. The most important thing that will lead your PPC campaign towards success is the use of right keyword. List out some keywords and check the effectiveness of each keyword and use the best one.
5. Know how to bid your keywords effectively without draining out all your cash before you really get started. You should be able to manage your campaign to maintain the proper balance.
6. Not all PPC campaign works well so you should be smart enough to know when to cut the losses and when to invest more money for successful campaign.

Running a successful PPC campaign is not easy at all but PPC campaign gives you an opportunity to succeed online. By considering above things you will be able to run an successful PPC campaign.

Do all the pay per click marketing are equal?

Everyone is aware that absolute fortunes are made through Google Adwords system. So they tend to think that all the other pay per click marketing is also doing wonders for their business. Let’s have a look on some pay per click marketing system that is available online.

The king of pay per click marketing is of course run by Google. The Google Adwords system performs the entire process. Once the relevant keyword and ad goes in the system, the ad will get displayed immediately in search engine result pages. They also provide you with the option to display your ad in millions of websites around the world through Google AdSense system. Therefore Google pay per click marketing system provides you with lots of exposure and also gets lot of traffic in short period of time.

Next, we can talk about yahoo search marketing or YSM for short. With the use YSM you can receive decent amount of traffic to your site. YSM tends to be little bit complicated and difficult than Google. But once you are comfortable, you can easily make any moderations to your ad whenever you like. Though they send less traffic as Google, the traffic you get is qualified traffic.

The new entry in pay per click marketing is MSN. The system here is user friendly. As it is new to pay per click marketing it require to be reviewed properly as it is not effective as Google and Yahoo. The system sends you qualified traffic on a consistent basis.

Finally, after discussing about few pay per click marketing it is believed many systems like Yahoo and MSN will not send you much traffic if so then they are all fraud clicks. And it is also known that Google is top among all that provides you with the best traffic.

Pay per click management

The largest network operators for PPC management are Google Adwords, Yahoo search marketing and MSN adCenter. Advertiser provides the list of keywords related to product or services. When somebody searches that particular keyword with any search engine the ad appears. In order to avoid fraud clicks, Google and other search engines have created automated system against it. Once the network operator is chosen, you can begin your PPC campaign management.

When it comes to PPC management, the most important things are keywords. So they are required to choose it carefully. Make sure that the keywords you choose has to be effective enough because when the client type the keywords the search engine should direct them to your site. There are many companies in the market that offers assistance for the pay per click management and keywords strategies.

The most known search engines include Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, Ask, LookSmart, Miva, Kaoodle, Yandex and Baidu.

Another form of PPC management is the use of online comparison shopping engines. It is like when you search for a particular product, search engines displays various links for that particular product. This different links gives you an option to compare the price and quality of that particular product and allows you to purchase which ever match your need.
This online comparison search engine also called as product comparison engines or price comparison engines.

How to avoid pay per click fraudulent traffic to your site

Pay per click advertisement brings targeted traffic to your site but how to avoid such frauds that needlessly drive up your cost.

Pay per click advertising is direct marketing platform with intent of spending one dollar to make two. Do you think the traffic being supplied to you is the genuine and real?

Here I will guide you on how to avoid the fraudulent traffic to your site.

As a website owner and advertiser, you must take all possible steps to protect yourself. The first and foremost thing you are supposed to do is to check whether you are working with credible PPC search engine and publisher, so that you receive a good return on investment (ROI).

All the PPC engines rely on network of sites to drive traffic to your sites. You should be aware of their partners and also ensure what are the safety measures they provide for your site. Make sure that your spending on PPC ad is effectively used. You should not work with those engines who partners with sites offering incentives for clicks and searches. As this are just way to fill in their own pockets and drive fake customer to your site.

Reason why pay per click is a good place to start

Pay per click is a good place to start for all new websites to be ranked well in the Google.

With organic ranking your keyword might be targeted high but it takes too much time to do so. Even with the help of best optimization it takes minimum 6 to 12 months to be ranked high but still the website suffer to be ranked in the first page of Google. Websites with low competitions also takes three months to be ranked high.
But with the help of pay per click advertising your key search can appear on first page of the listing just in a day.

Blog posting will help you in ranking high. You can traffic to your blog with the help of social networks like Facebook and BlogCatalog as well as social bookmarking sites. At technical point of view blog traffic doesn’t convert in to purchase of product. People simply read and then leave. They do not make any purchase on first visit. They start purchasing only when they become familiar with you which is a time consuming process. It is same with article marketing. Article marketing and blog postings are best way to drive traffic and link building.

Pay per click advertising gives you an option of ready to buy right now. This advertising helps the customer to make the purchase immediately as soon as they see the ad. Pay per click advertising is the best option for those who have limited to be spending on marketing. With the pay per click advertising, you pay for the advertising after it has been effective and you get immediate pay back when you convert that traffic to a sale. The ROI comes back very soon.

How will you know that your PPC campaigns are working?

Most of the time advertisers do not know whether there PPC campaigns are working or not. How will you know that your PPC campaigns are not working, if you have low CTR or no visitors to your site? Let’s have look at some indicators of PPC failure.

• First, the most important thing you need to see for your PPC campaign is whether you are getting click-through? If you get more number of CTR or below average CTR then you are required to redesign your ad.

• You are required to check that your traffic is coming through your PPC ad campaign. If no then you have to rewrite your ad in more effective way in order to have high CTR.

• A high bounce rate is also an indicator that either your site has to be redesigned or it means that visitors are misleaded by your ad content. It also means that you are targeting wrong keywords for your audience. Go for some test for your ads in order to get the optimal combination.

• Before you design any ad it is necessary for you to know the recent and historic trends of your industry. And if you are new advertiser then it is mandatory for you to know at least industry trends going in.