Yahoo and click forensic joins hands to fight click fraud

Click forensic a leading company which monitors click frauds in google’s and yahoo’s paid search results has now joined hands with yahoo to monitor click fraud in yahoo’s search results.

This is a big move since click forensic had been accusing yahoo for not monitoring click fraud happening in their search results. Now yahoo will be more tough towards click fraud which has scared away a lot of advertisers from their pay per click program. Yahoo search marketing yahoo’s infamous pay per click program has ever been accused of not monitoring click fraud happening in their search results. The Yahoo-Click Forensics relationship may result in being a step towards the same path. If nothing more, this merger will give Yahoo a position which shall distinguish it from the world leader Google.

Media companies to battle web portals like yahoo and google for competitive ads

Forbes Inc., is expected to announce Monday that it will start selling ads this spring for about 400 financial blogs. In recent months, Conde Nast, Viacom Inc., CBS Corp. and other major media companies also have unveiled topic-specific ad networks to lure advertisers that want to buy more ads than any single site can sell.
So advertising in blogs will be a huge future soon. If big companies target blogs then most of the bloggers will be richer

Yahoo’s new ad testing feature – rocks,

Yahoo search marketing now provides an ad testing feature where we can test run our ads and prioratize based on which ads perform the best, Its a cool new feature since our clients have always complained ROI from yahoo ads are very bad,

Yahoo don’t have anywhere near the amount of traffic google has and it is very important we run a well organized campaign to get any returns from yahoo paid results. Since ads are judged by quality and click through rate it improves the ROI. Even lower cost ads can perform well based on the new quality index on yahoo search marketing.

Yahoo banning cigaratte ads

Yahoo search marketing has finally come up hard on certain things that are definitely not appropriate for youngsters and sensitive users. Yahoo has banned ads on cigarettes, cheating essays where people trick their colleges by buying essays online, firearms, ammunition ads etc.

This is a great move since I personally never wanted these ads to be displayed, Following is from yahoo’s official search engine marketing blog,

Cigarettes-Sure, James Dean looks cool smoking in that “Rebel Without A Cause” movie poster, but in our search listings we will not accept ads that sell, facilitate the sale, or promote the sale of cigarettes.
Essay-Writing Services-School is hard, writing papers is a drag, but going through life never learning a thing is even more painful. We no longer accept ads that promote academic paper-writing services and the sale of pre-written essays, theses and dissertations.
Fake IDs and Fake Diplomas-These days lots of things can be fake-nails, lips, other body parts. But we have to draw the line at fake IDs or credentials. For that reason, we will not accept ads that offer fake IDs, diplomas or educational transcripts.
Firearms, Ammunition and Fireworks-Go blow ’em up and shoot ’em up somewhere else, because we will not accept ads that offer or promote the sale of fireworks, firearms or integral parts for these weapons.

Fake IDs again is a major problem since children with fake ids enter adults only blogs and spoil learn things they are not supposed to do at their age,