Elements of a Landing Page Design
Many times we have discussed about the importance of landing page in PPC. The following elements on your landing page should be considered for every landing page design you undertake:
* Call to Action – Your call to action is one of the most important elements of any landing page. This is the content that will ask for the sale. Without a strong call to action you will not see as many conversions as you expect.
* Page Content – Your content must be clear, enough descriptive and keep them reading.
* Headline – Your landing page headline must grab your readers’ attentions. They’ll never read your outstanding content if you don’t get their attention first.
* Overall Design – The design of your landing page is very important. It should be attractive to stick the visitors in your website.
* Landing Page Layout – Page layout is one of the most important component of building a quality landing page. Place your photos and graphics optimally. You should not have exit links that encourage page visitors to leave before making a purchase. You should make good use of bullet points, headlines, sub-headlines, and other page elements.
These points will help you building better landing pages. You have to determine which of elements will give a rise and down to your conversion.
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