Media companies to battle web portals like yahoo and google for competitive ads

Forbes Inc., is expected to announce Monday that it will start selling ads this spring for about 400 financial blogs. In recent months, Conde Nast, Viacom Inc., CBS Corp. and other major media companies also have unveiled topic-specific ad networks to lure advertisers that want to buy more ads than any single site can sell.
So advertising in blogs will be a huge future soon. If big companies target blogs then most of the bloggers will be richer

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