Yahoo kicks of with a new search engine crawler
Yahoo crawler team have come out with a new crawler that will crawl the web in a more sophisticated way. Yahoo Slup 3.0 is the new version of yahoo’s search engine indexing crawler that has been introduced recently for crawling the web. Yahoo Search engine is the 2nd most important search engine only next to Google and its very important we give attention to yahoo search rankings.
Yahoo has done a major crawler infrastructure update and this is causing massive indexing in major sites. Things should be settling down very soon but yahoo has reported new crawler activity from a different set of IPs for many sites.
According to yahoo the same derivatives in robots.txt for New Yahoo slup 3.0 will work,
“The crawlers will also publish a new user-agent, ‘Yahoo! Slurp/3.0.’ Existing
robots.txt directives for ‘Slurp’ or ‘Yahoo! Slurp’ will continue to work, but
if you have directives specific to ‘Slurp/2.0,’ they won’t be recognized by the
new crawler (though usage of the ‘Slurp/2.0’ user-agent is very rare on the web,
so you won’t likely be affected). We recommend specifying the shorter version
of: User-agent: Slurp. “
Official statement from Yahoo search news blog
Competitor keywords bidding is worth the effort and risk,
There are lot of advantages on bidding on your competitor keywords. Bidding on the competition’s keywords will give an immediate targeted exposure especially for new websites. New websites find it difficult to make profits from PPC since most of the ads they participate will be costly and they need to pay a hefty amount for it. Bidding on competitor keywords will make that job much easier.
Though Google has a tough stance on bidding on competitor’s keywords especially keywords that are Trademarked by the competitor still they don’t deny a good user experience. If they feel some thing is good for their users they don’t hesitate to do it. As per their policy if a user is satisfied seeing a competitor ad then mostly they allow it. I have personally experienced this when we advertise with Google PPC.
You can also enable benchmarking service for adwords which will allow you to compare your site with competitors.
According to Google Analytics support
“Benchmarking is an optional Google Analytics service that shows how your website’s statistics compare against other industry verticals. In the beta version of this service, you are able to compare your site’s Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits data against benchmark data from categories of other participating websites. You can use this data to gain broader context for your site so you can identify additional opportunities to improve your site’s metrics.
This service is located under the “Visitors” section of your reports. Select “Benchmarking (Beta)” to view this report. Please note that it will take up to two weeks for the data to appear since it is being categorized and collected for your reports”
PPC Blog Team
AdBrite’s Open Targeting Exchange
Adbrite has recently introduced a concept which should revolutionize the future of PPC advertising. Open Target Exchange system delivers superior yield and advertiser effectiveness by leveraging multiple targeting methods and algorithms, and allowing them to compete for the right to match advertisements to publisher web pages.
Adbrite gives the opportunity to bring multiple algorithms into the pool and make them compete with each other, this gives a change for advertisers and publishers to select the most relevant ads to be displayed.
Adbrite has partnered with Lucid Media (formerly Entrieva) and Personifi for targeted advertising.
Online retail sales to cross 200$ billion in 2008.
According to a survey conducted by Internet analysis firm Forrester Research for Shop.org, the online arm of the National Retail Federation trade group online spending will raise from 174$ billion last year to 200$ Billion in 2008. This excludes air travel spending. Though an other survey says most of the online buyers do a lot of research and tend to buy offline.
Personally I do it that way most of the time if I want to buy a computer related item I go to Ebay , amazon and other shopping comparision sites to compare sites, Finally when I am convinced with the pricing I would like to see the product like so I go to places like Best Buy, Fry’s etc the electronic items I need.
There are negative effects due to housing slump , a recent report which showed lower job rate, raise in gas and good prices but still people are willing to spend money online which is a very good sign. Many companies have invested on providing users with the best search experience possible.
Online deals are bound to go down in the arfuture according NYtimes
“But those shoppers looking for a bevy of free online shipping deals may not find them as plentiful as they did last year. The study, which surveyed 125 online retailers in February and March, showed that merchants are less interested in using such promotions this year. While 85 percent of online retailers said they used some shipping incentive in the past year, just 35 percent said they would focus more on these types of deals in 2008.”
PPC team,
Yahoo – Yhoo – willing to play more with MSFT ( microsoft )
Yahoo Inc has started playing games with MSFT to increase the bid or a possible higher sellout. Microsoft has offered 31$ per share for Yahoo which rates it to around 44 billion now Yahoo has planned to partner with Google to deliver Adwords sponsored results besides yahoo’s search results.
This looks like a desperate attempt by yahoo to make MSFT offer a higher bid for them.,
According to Financial express:
Yahoo announced on Wednesday a test to outsource Web search advertising to
Google Inc. Sources say the test is part of a planned three-way alliance to
combine Yahoo with Time Warner Inc’s AOL instead of Microsoft Corp.
If there is a possible merger with AOL then Yahoo will be a much lower brand. AOL is already struggling by itself I dont think they will make Yahoo a successful business if the merger happens.
So what should Yahoo do? I personally feel Yahoo should be sold to MSFT since Google is too dominant in Search industry now. That’s not the best thing since competition always makes better goods to be delivered to end customers.
PPC Blog Team
Paid clicks More than Organic clicks
For many sites there is a situation where the Paid click throughs from Search Engine Result Pages are much more than organic search results . Here is a small check list on what causes this.
1. If your site is not performing well in Organic but you have a good budget and your spending power on adwords is much higher I am sure you will have more click throughs from adwords.
2. Position of your adwords campaign keywords matter if you are bidding for the top 3 spots your results will show above organic search results. This will give more exposure and will result in maximum click throughs much more than Organic search engine results.
3. You have more control over what it shows up in Paid results. For example your title and description is far better in adwords campaign than in a Organic Search result. For targeted users this is an added advantage.
4. Keyword broad matching in a Adwords campaign will result in your ads showing more often which might result in more click throughs.
5. Positioning of your keywords in Organic search results matter say you have adwords campaign running on top part of the page and your organic search engine rankings are in the lower part of the page I am sure your click throughs from adwords campaign is much higher than the SEO results.
PPC blog team,
Checklist after Adwords disabled keywords – what to do after keywords are disabled in adwords.
Pay per click disabled adwords checklist:
1. Make sure your have the most relevant page, if a Adwords quality engineer or automated review thinks that your page is not relevant your keywords targeting that page will be disabled. You need to pay much higher than the normal keyword price to enable to those keywords. Best recommendation just remove those keywords and start with new ones in your campaign.
2. Lower quality score will also result in keywords being disabled make sure that the keywords corresponds well with your page.
3 Some times very low click throughs will result in ads getting disabled this will be in direct relation with the quality score. Check her click throughs often.
4. See for duplicate entries in keywords if your keywords appear some where else in campaign still your keywords might be disabled.
5. No impressions for a long time for a keyword will also result in disabled keywords. Make sure your ads are shown in Google search results or partner sites.
6. Any negative keyword will result in disabling of keywords, Make sure you don’t have a negative keyword.
7. Make sure the ad and the keyword are well connected. This will prevent from keywords getting disabled.
PPC Management Team.
Pay Per Click costs – Yahoo Search Marketing Vs Google Adwords
Recently we had a comparison report prepared by our team on which pay per click programme charges more Yahoo Search Marketing and Google Adwords.
From our research Google is twice more costly and requires more budget than Yahoo Search Marketing.
We took 10 different topics auto transport, car insurance, mesothelioma, digital cameras, plasma TV, home loans, conference call, call center software, online advertising.
Under each topic we selected 10 related keywords and ran a test campaign on both Google Adwords and Yahoo Search Marketing. We tried bidding the highest just for 10 clicks. We got the top position in both Search engines for the keywords advertised. For each keyword we were able to spend for 3 clicks.
Results we got for Google top spot for these keywords is like the ad runs out in no time for the maximum click we get the 3 test clicks in few minutes for almost all the keywords. Cost of some keywords ranged from 7$ to 35$ per click.
For yahoo the same ads displayed on top position due to maximum bidding cost us in range from 10$ to 21$ also the ads took more time to get exhausted. From our testing Google adwords is more costly and active and Yahoo search marketing advertising is a bit slow. Google Adwords is atleast double the price of Yahoo Search Marketing. Infuture we will provide a detailed report on how the conversion works. Also data will be in more formal format
PPC Blog Team,
Yahoo Search Marketing New Affiliate Policy
Yahoo search Marketing was not allowing direct links to a non-personalized affiliate landing page. Yahoo’s Search Marketing has implemented New guidelines for affiliate Marketing in their ad-publishing. A publisher can have direct links to a affiliate’s page they don’t to have a customized landing page setup on their site or on the affiliate service provider’s site.
Yahoopete yahoo’s YSM support Rep who posts in Digitalpoint forums said about a year back
“Currently, we don’t accept direct links to a non-personalized merchant’s page. The landing page must be owned or controlled by the affiliate (not the merchant) or be personalized/co-branded with the affiliate’s name or business name.”
Current affiliate policy updated October 2007,
“Yahoo! Search Marketing Becomes More Publisher Friendly After more than six months in the making and much customer feedback and testing, we are pleased to announce that Yahoo! Search Marketing (YSM) has recently updated its editorial policies and will now allow U.S. publishers to direct link to their advertisers. In the past, YSM’s editorial policy prevented publishers from linking directly to their advertiser partners and required that traffic be sent first to the publisher’s Web site. The new policy eliminates this restriction and opens a much broader search marketing opportunity for publishers.”
Adsense scam people out there do it – A new scam in adsense
When I was browsing through digitalpoint forums where a poster was bragging about his high income in adsense he guarantees to make at least 70$ a day from adsense ads alone per site. He claims to run many sites and claims to make 1000s of dollars.
We had been running adsense in some of sites and ill tell you unless you have an extraordinary site rarely you will cross 10$ per day. We know sites that make 200 or 300 but that’s very very rare and the site should get 1000s and 1000s of visitors a day to generate that much clicks and Income. But there are scammers out there who want to take people’s Money by scamming them into adsense advertising.
Look at this claim
“Dear all,
I’m having many websites and each of them are fetching daily
around $70, and from one site i’m at present earning around $1700, so like wise
i have many sites. Moreover i have 2 adsense accounts, one on my name and
another on my company name and different address.
I’m in adsense from last 5
years, and I know each and everything how to earn massive income with a clean
chit.
My co. started in creating sites on different topics which give 100%
guranteed income. I’ve the proof of all the sites with daily payment details, i
can also show you, but most of you will tell its a photoshop trick :-). But its
not. why read on.
We create professional websites especially for adsense
earning, with seo optimization, high paying keywords, keywords for getting good
ranking and traffic. Apart from this, we put a listing of 25k of your site, you
can check it regularly to confirm whether we worked or not.
Another most
important thing, which no one can offer, is at present to get pin no. you have
to cross, $10, what if our service, gives you $10 in few hrs, with 5000
impression and corresponding clicks. Moreover we promise you to give first $100
credit in 2 days by putting your pub code on our sites, so that you can get the
check in the first month, without waiting for years like others. Ofcourse we
charge for our service, we have services like giving sites on rent basis with
daily fees of 50% of daily amount generated in your account. For example if our
sites gives you an income of $100 in a single day, than you have to pay us $50.
Another option is to buy one time professional site with $100 free credit.
PLEASE don’t think that we will use traffic generating softwares and other
useless things to increase your daily incomes. Before you take our service we
will show you all the proof of websites currently running on our service and how
much they are earning daily and copies of their adsense cheques too.
You
Might Ask us… Instead of giving services to different people why can’t we only
create websites for self and make huge income ?
Answer: We already made huge
no. of websites for us and earning excellent income daily. Moreover as we said
we create professional websites only not just creating a plane website and
putting code and go on. To really make good income you have to weekly update
your site with recent best keywords in the market, and full page for ranking and
traffic and seo. Now our aim is to give the same benefit to other people who
really want to make income and who are really serious of making money using
adsense. Because on internet adsense is the only one marketing program which
pays you. We charge fees to cover our staff expense and research work. Moreover,
one can easily see above that we give free credit of $100, so what all service
you get is of free cost.. got my point. We can’t put list of websites here and
more details about our services. If anyone is interested please PM me of send
mail to ( ziahasa*****q21 atherate hotmail dot com)
Regards
Adsense Guru Inc.”
When you read the claim you can see he is offering to build sites in different topics with guaranteed Income. That is utterly baseless claim. Most of these MFA ( Made For Adsense ) sites are banned by search engines and they will not perform in search engines any more. A good SEO takes atleast a year to work most probably the above scammer is using all traffic generating from robots which visits a site from different bogus IPs and generates clicks. I recommend you stay away from these sort of claims since they might damage your reputation with Google adsense and search engine algorithms.
PPC Blog team.