1. It is a leading online comparison shopping site. In fact it is ranked 3rd in terms of size among all online shopping destinations. It implies a very easy way for every retailer to reach millions of online shoppers.

   
   

2. Its Network of affiliated websites connects millions of online shoppers with several retailers and various brands that sell products they are willing to purchase.

   
   

3. Online consumers use extensive product details and store information for smart decision making when it comes to purchasing.

   
   

4. If a consumer develops interest in a particular product he/she clicking it will end up at the retailer’s website for making the purchase.

   
   

5. The site is not an Online Store although. It connects highly qualified shoppers to reputed and upcoming online stores owned by several merchants/retailers.

Once you are done with the initial registrations, the retailer is charged immediately on setting up of his/her merchant account. One needs a valid credit card to get done with the enrollment procedure.

1. Online surfers who prefer to make purchases online tend to commonly visit shopping comparison sites for purchasing. They depend upon the details provided by these comparison sites to gain confidence in retailer’s website and purchase the product. Sales leads for Shopping.com come from online shoppers who are willing to buy.

   
   

2. Most online shoppers have enough money to shop for huge amounts. As per the recent latest net ratings Shopping.com has 42% of shoppers who has a household income of more than $75,000.

   
   

3. Online shoppers who visit Shopping.com are highly educated and they have sound knowledge in various matters including technical aspects of how the entire system works. The same ratings mentioned above also suggest that 48% of Shopping.com site shoppers hold a bachelor degree.

1. Shopping.com site shoppers seek for combination of brand names, high quality services and competitive pricing of goods. They seek for variety when it comes to products and their respective brands.

   
   

2. Majority of the shoppers prefer branded companies which are highly reputed for purchasing. This accounts to about 80%.

   
   

3. Highly reputed brands or merchants are most likely to get 30% more clicks than their competitors rated lesser.

   
   

4. About 10% of the shoppers who purchase from the site point towards low price or rates of products as a reasonable point that influences their decision making quite considerably.

Shopping.com represents more than 5000 merchants or retailers today which include highly reputed retailers like Amazon, Wal-Mart, Sears, as well as thousands of small time retailers. And everyone is looking for an effective and efficient way to reach online shoppers. Many of them have found their success owing to the site’s services and they have a wonderful business partnership even today.

The CPC rate varies by category and sub category features of Shopping.com whose minimum bids are fixed by Shopping.com and they keep altering from time to time. The site follows tiered structure for fixing the CPC rates and it starts from as low as $0.05. This tiered pricing for categories are fixed based on the price of the product the dealer is providing.

1. You can choose to pay minimum CPC or pay more CPC rate for appearing in the “Featured Store” of Shopping.com.

   
   

2. %0% of majority clicks goes to merchants listed in the top 3 in any category. The site has built tools and resources for you to analyze your status every now and then and focus upon improving various parameters for reaching your goals and getting benefitted from the services provided by the site.

It is a paid advertising opportunity within a product category search result pages of Shopping.com in structured categories. This feature is available only for three merchants who are selected based upon the top 3 cost-per-click bids for that product category. You can find “Featured Product” placements in the top 3 positions in unstructured categories.

It highlights lowest price offer from a Shopping.com trusted store also referred to as Shopping.com Certified Store in structured product categories such as cameras, MP3 players, appliances and shavers. This feature was designed specifically to aid online shoppers in buying the right product at the right place, at stores where they can make the purchase with confidence.

A minimum of 100$ is required in your merchant account to get started.

1. Unused portion of your prepaid investment is refundable and risk free. You can choose to discontinue with the services at any point of time.

   
   

2. You can recharge your account at any point of time as well apart from choosing to opt for any of the two plans set forth by Shopping.com regarding account recharge facilities. Although you must read through the terms and conditions of those plans and choose the package that suits your business requirements better.

You will be notified immediately and your listing will be removed from the site temporarily. The same listings will be up and running the moment you recharge your account and transactions are complete once again. Although if you have opted for their “Always On” plan, they will automatically recharge your account once the balance hits zero and charge your credit card for the deposit amount predetermined by you when you had set up your Merchant Account. And under this scenario, your listings will always remain in the site and will not be removed and the services will prolong without interruption which is beneficial for your business.