It is no exaggeration to say that Facebook Pages are turning out to be another home page, particularly for many online businesses. The fact also remains that Facebook has been creating several new and innovative opportunities for Pages to draw increased traffic through the time-tested SEO (search engine optimization) methods.
If you know the art of using key SEO tactics within your Facebook Page, you can positively make your Page reach a large number of Facebook fans. While viral distribution may assist you reach people your fans are directly connected to, SEO exposes your Facebook Page to Facebook’s complete user-base. Apart from creating opportunities for Page owners to benefit directly, Facebook itself has been seriously working towards improving its own SEO in recent times.
In view of these developments, it will be worthwhile to evolve some SEO strategies for Facebook page owners:
Select the best possible name for your Facebook Page and, as far as possible, avoid frequently changing it.
Do not stuff your Page title with high value generic keywords as it will do more harm than help.
Take care to select the best URL (Facebook username) for your Facebook Page as to rename to custom URL, you need minimum 25 fans to your Facebook page. When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsername.
Use the “About” text box near the top of your Page for inserting keyword-dense prose. An effective SEO strategy is placing keyword-dense prose as close to the top of the Page as possible. Use the most effective words for greater indexing.
Make sure to include more important keywords, text, and high priority links on your Page using the Info tab. Utilize the Info tab on your page to include important links and texts with keyword density. A key element of SEO is selecting most appropriate keywords for search engines to find your content. This is no different when it comes to Facebook Pages also.
It will be useful to create “Static FBML” boxes and tabs for providing lengthy content, banners and more static links on your Page. Remember to use the option ‘Suggest Your Friends’. Needless to say, you should add photos, videos and provide discussion forum.
Do not fail to post your website links and other useful relevant links that relates to your theme in your page’s stream. Add your Facebook Page links to your websites as well as other social networking sites like LinkedIn, Twitter etc. Provoke your fans and persuade them to comment in your page stream. The simple formula is - the more fans your business has on Facebook, the greater the inbound links.
Please appreciate the fact that nobody wants to visit a website that is not frequently updated. As your Facebook Page's activity is central to engaging your audience--and search engine spiders, make sure to update your page as often as possible.