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  • Use the “About” text box near the top of your Page for inserting keyword-dense prose. An effective SEO strategy is placing keyword-dense prose as close to the top of the Page as possible. Use the most effective words for greater indexing.

  • Make sure to include more important keywords, text, and high priority links on your Page using the Info tab. Utilize the Info tab on your page to include important links and texts with keyword density. A key element of SEO is selecting most appropriate keywords for search engines to find your content. This is no different when it comes to Facebook Pages also.

  • It will be useful to create “Static FBML” boxes and tabs for providing lengthy content, banners and more static links on your Page. Remember to use the option ‘Suggest Your Friends’. Needless to say, you should add photos, videos and provide discussion forum.

  • Do not fail to post your website links and other useful relevant links that relates to your theme in your page’s stream. Add your Facebook Page links to your websites as well as other social networking sites like LinkedIn, Twitter etc. Provoke your fans and persuade them to comment in your page stream. The simple formula is - the more fans your business has on Facebook, the greater the inbound links.

  • Please appreciate the fact that nobody wants to visit a website that is not frequently updated. As your Facebook Page's activity is central to engaging your audience--and search engine spiders, make sure to update your page as often as possible.


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