Offpage Optimization is optimization done off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites etc., Search Engine Genie is involved in:

v Link popularity building

Links are the ultimate driving force behind all Search Engines today. A quality back link not only helps in Search Engine Ranking but is also capable of developing your brand as unique, bringing quality targeted traffic to your site.

The importance of link popularity varies with each search engine, but the basic premise is that every link to your web site is an endorsement of your site's quality, and the more endorsements you have, the higher your site is likely to be listed. Search Engine Genie helps building quality text links to your site, thus increasing the visibility of your site. We vary your link text and replace it with related keywords to ensure maximum results for your site. Search Engine Genie’s well-planned and implemented link building campaign not only increases your rankings with all the major search engines but also brings targeted traffic to your site.

v One way linking

Most Search Engines including Google, place a great amount of value and weight on a site’s link popularity. The basic idea, behind this is you have to have more incoming links than outgoing links. If your site is viewed by the public as a quality site, then you will automatically receive random linking to your site with little work on your part. Two ways to increase your chances of one way linking is to provide quality content for your site and the other one is to get your site listed in the major human edited directories. Currently the two most important human edited directories are Yahoo and the Open Directory Project (www.dmoz.org).

v Reciprocal Link building

Reciprocal linking or two way linking is where you provide a return link to the other Web site in return for a link to yours, which is less valuable than one way direct links. This type of linking is done when it is difficult to get one way links.
Many search engines use a search algorithm which analyzes the quality of the site linking to you.

v Buying text link advertisements

This is one of the more expensive options in a link building campaign. Text link advertisements are bought from relevant sites to increase link popularity of the site. This is also the quickest method to give a quick boost to your site’s rankings. While buying the links, the main criterion is Page Rank. Linking with pages having a high Page Rank is the only way to give a quick boost to your site’s rankings and drastically improve targeted traffic.

If you decide to go this route it should be adopted for only six to eight months (short term strategy). Because of the PR boost your site will get from such a link, you will find it much easier to find other high quality free reciprocal link partners. When you start getting such great free links, it is better to stop buying high Page Rank link and continue with reciprocal link building or one way links as the case may be.