Webmaster Tools offers you with a free and simple way to make your site further Google-friendly. They can show you Google’s sight of your site, facilitate you analyze problems, and allows you share info with us to help enhance your site’s visibility.

Getting Google's view of your site, and diagnosing latent problems
The first step to augment your site’s visibility on Google is learning how our robots crawl and guide your site.

• Crawl info: You can make sure we have admittance to your site, and see when Googlebot last visited. You can also see URLs that Google Webmaster Tools had difficulty crawling and why they couldn't crawl them. This way, you can fix any problems averting them from indexing all of your pages.




• Robots.txt file validation: See if we’re having difficulty with your file, and test out modifications to that file before you alter it on your server.




• Website content: see the top content from your site and see the words that other sites use to link to it.

Seeing the performance of your site:
A second step is learning what drives the targeted traffic to your site.

• Top inquiries: Find the top questions that drive traffic to your site and where your site is incorporated in the top search results. This will allow you to learn how users are finding your site.

• Indexing information: See how your site is indexed and which of your pages are integrated in the index. If we find infringements in your site, Webmaster Tools gives you the chance to fix the problems and ask for reinclusion of your site.

Sharing info with Google about your site
As no one knows more about your site than you do, you can also share this info with Google and perk up your crawlability.

• Submit a Sitemap file: Tell Webmaster Tools all about your pages by presenting a Sitemap file; assist them learn which pages are most vital to you and how frequently those pages vary.


• Specify your preferred domain: Tell the Webmaster tools which URL to use when indexing your site; they’ll do their best to index the version you choose.

Site Verification:

https://www.google.com/webmasters/tools/
To substantiate that you own a site, you can either add a Meta tag to your home page or upload an HTML file with the name you give to your server. Webmaster Tools will ensure to see that the file or tag is present. If you can upload a verification file to the site's root or can add a verification Meta tag to your home page of the site, we deem you a site possessor and will show you site particulars.

Each verification method has its advantages. Verifying using a Meta tag is ideal if you aren't able to upload a file to your server. If you have direct access to your server, you may find it easier and faster to upload an HTML file. We don't use the verification file we ask you to create for any purpose other than to make sure you can upload files to the site. Read more about our commitment to privacy in the Google Privacy Policy.

If you access Webmaster Tools via a web hoster, your site is already verified, and all your information is already available to you.

Page with External Tools:
This table gives a list of pages on particular site that have links pointing to them from other sites. Click the number in the External links column to view a sample list of links to the page.

For instance to know the external pages of Search Engine Genie site click the number of external links column.

Page with Internal Links:
This table gives a list of pages on a particular site that have links pointing to them from other internal pages. Click the number in the internal links column to view a sample list of links to the page.

For instance to know the internal pages click on the number of internal links column.

Sitelinks:
Sitelinks are extra links Google at times creates from site contents in order to assist users navigate your site. Google creates these sitelinks every so often from your site's contents.

Because Webmaster Tools generate sitelinks dynamically, this list can change from time to time.

Web Crawl:
Googlebot crawls sites by subsequent links from page to page. When Googlebot faces any problem in crawling the pages listed, and in result they won’t be added to their index and will not come into view in search results. Review the errors and check any affected page for problems. For instance, URLs not followed errors can be a hint that some of your pages consist content (such as rich media files or images) that Googlebot can’t easily crawl, or that their URL structure is not Google-friendly.

Remember that not all errors may be real problems. For instance, you may have chosen to intentionally block crawlers from some pages. If that case, it’s not necessary to fix the error.

Crawl errors
Let’s see in detail about the Crawl Errors and HTTP status codes.
The Web crawl errors page gives details about the URLs in your site that Webmaster tools endeavor to crawl but could not access. The Mobile crawl errors page gives details about problems we come across crawling URLs on your mobile website.
d of problem and, where likely, list the page or pages on which we find the error.

Possible errors include:

• Not found
• URLs not followed
• URLs restricted by robots.txt
• URLs timed out
• HTTP errors

Additionally to listing any URLs Webmaster Tools had trouble crawling; we'll list the kin

• URL unreachable

Note: Webmaster Tools can't list information about URLs we haven't newly crawled.

For further information:
https://www.google.com/support/webmasters/bin/answer.py?answer=35120&hl=en

Sitemaps
Submit a Sitemap to tell Google about pages on your site we might not otherwise discover.

For further information:
https://www.google.com/support/webmasters/bin/answer.py?answer=40318&hl=en

Set geographic target
If your site is aimed at users in a particular location, you can associate your site with a geographic target. We'll use this information to help us determine how your site appears in location-specific search results.

In Conclusion Google Webmaster Tools help us to know the sites status, number of links the site has, will also show the errors of the particular site. To know all the details of a particular site one should register in Webmaster Tools. 

For further information: https://www.google.com/webmasters/tools/

Top

Gphone: Google's Latest Play for Global Domination?

( Google Phone )

Google's mysterious poking around in the wireless communications space is spawning rumors of an advertising-supported smartphone carrying the Google brand. The rumors have been given some support, however, by a Wall Street Journal article that says the search and advertising giant is courting wireless service providers for the would-be device. For its part, Google is saying very little.

The persistent rumors surrounding a Google (Nasdaq: GOOG) "Gphone" have been stoked again, this time by a Wall Street Journal article that reports that Google is courting wireless operators to provide an ad-supported mobile phone service to Google-customized handsets.

The Journal article does not directly identify sources of this information, only that it's coming from "people familiar with the plans" and "who have been briefed on it."

Coals Burning for a Long Time

The rumors flared in March after tidbits hit the Web on the news of a Google-manufactured phone, and Google has consistently said very little about its mobile phone plans. Google's more recent lobbying of the surrounding the upcoming auction of the 700 MHz (megahertz) spectrum -- where the company wanted the auction winners to be required to resell wireless access to the spectrum to competitors (like Google) at wholesale rates -- has added fuel to the fire.

In addition, the mobile device Web search and mobile application market has been growing, and it's clear to everyone in the industry that Google is keenly interested in mobile ad services. However, it's possible that all of this is simply rumor and that Google is primarily interested in partnering with carriers and taking a back seat to device branding or terms of service.

www.technewsworld.com/story/internet/58645.html

Google raising newspaper morgues from the dead:

Google is making searchable, digital copies of old newspapers available online through partnerships with their publishers, the company said Monday.

Under the ad-supported effort, Google will digitize millions of pages of news archives, including photos, articles, headlines, and advertisements, Google said.

Google's newspaper archive search and display effort is supported by ads, visible on the right edge.
(Credit: CNET News)

"Around the globe, we estimate that there are billions of news pages containing every story ever written. And it's our goal to help readers find all of them, from the smallest local weekly paper up to the largest national daily," said product manager Punit Soni in a about the effort. "The problem is that most of these newspapers are not available online. We want to change that."

The effort is of particular interest to reporters such as myself who've made the jump from print journalism to online. When I started at CNET News a smidgen shy of 10 years ago, I was initially concerned that the online medium was more ephemeral than print.

But as soon as I realized that CNET's search box opened up our archive of work, I realized that online news actually is more permanent in many ways than a newspaper that's almost invariably recycled or thrown away within a day of its publication. Few have the time and money to visit a newspaper's archive of old papers, called the morgue, or flip through back issues in a state library's microfilm collection.
The results of Google's project initially will be available through the Google News Archive site, Soni said. "Over time, as we scan more articles and our index grows, we'll also start blending these archives into our main search results so that when you search Google.com, you'll be searching the full text of these newspapers as well," he said.
Google didn't reveal which publishers are partners except the Quebec Chronicle-Telegraph and two organizations, ProQuest and Heritage Microfilm. However, examples of the service showed pages from The Evening Independent of St. Petersburg, Fla., the St. Petersburg (Fla.) Times, The Tryon (N.C.) News, and the Pittsburgh Post-Gazette.
The project expands on an earlier partnership to digitize content from The New York Times and The Washington Post, Google said.

Google has tangled with news agencies before over who has rights to content. It settled a lawsuit with Agence France-Presse in 2007 and a similar suit from the Associated Press in 2006.