Google has changed the way our Campaign Summary and Ad Group Summary pages show statistics. This will give us an additional level of facet into our campaign performance. Before, these pages divided statistics into two categories: search, which included Google and search partners, and the content network.

Now, it will show one set of statistics for Google and another set aggregating search partner performance. Search partners include AOL, Ask.com, and many other search sites around the web. We can view ad group or campaign performance at a summary level, or broken down by different combinations of Google, their search partners and content network. It is heard that separate Google and aggregate search partner statistics will soon be available in the Report Center.

Labels: Adwords, google adwords

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