Enhanced Shopping Features In Google Product Search

For its part Google prepares Google Product Search for the official start of the Holiday Shopping season. Hence, some new Google Product Search features to help you get the finest value for your bucks.

Online holiday shopping just got a little easier with Google’s enhanced product search. Mixing online and offline shopping, the improved product search allows you to search for an item, check out reviews, and even find its availability in a store near you in a new feature that partners with retail stores for real-time availability.

First is the new gallery view which now shows larger and higher-resolution images to help see the closest thing to really holding the products you want to buy on your hands.

The review sections of the Google Product Search now includes review summaries to give you quick summary of what other consumers are saying about the products you want to buy.

Then there’s the newly integrated video product reviews coming from YouTube. These videos are present right on the product pages so you can easily click on them and have a more “real-life” look into the item before you buy them.

If online shopping is not yet your cup of tea and you would relatively buy the product from the brick and mortar store, Google Product Search can also help you find the nearest stores via Google Maps.

And finally Google Product Search also works on your mobile phones, allowing you to evaluate prices, read reviews and find discount coupons as well.

Whether you desire to get your holiday shopping done online or offline, Google hopes these improvements will facilitate make a sometimes excruciating process ridiculously simple one.

New Shopping APIs With Enhanced Features

Google has announced latest addition to the shopping family – simple yet powerful programmatic interfaces that permit retailers to upload their content to and query data from Google. The new Shopping Application Programming Interfaces (APIs) have two major components: Content and Search. As part of this launch, Google is also sunsetting the Base API and replacing it with these new Shopping APIs.

Content API for Shopping

Thousands of retailers upload product data to Google for use on multiple destinations like Google Product Search, Product Ads, Google Affiliate Network, Google Commerce Search, and shopping rich snippets. This new Content API makes it easier and faster to upload the product data to Google. Retailers can use the Content API to upload their data and make incremental updates to regularly changing attributes like price and availability. Marketplaces and Aggregators can also use the new Content API to manage multiple client accounts.

Search API for Shopping

Google has also announced a new Search API that makes it easy for our Google Commerce Search customers, Google Affiliate Network publishers and developers to build innovative applications using product data. The Search API simplifies access to product data and is optimized to deliver the most pertinent product results.

Shopping APIs Replace Base API

These new Shopping APIs restore the existing Google Base Data API for our content providers & search applications. Developers using the Base API for shopping data should transfer to the new Shopping APIs for uploading their content and using data for search applications. There are some non-shopping data types that won’t be supported with new Shopping APIs, such as jobs, real estate, events, and activities.

Increase Your Website Profits With The Help Of Shopping Bots

Shopping bots are search engines, but rather than finding information, they assist shoppers find the products and services they are looking for online. Just as search engines provide lists of websites, shopping bots offer lists of products, including information about features and prices, so that users can shop around without having to visit lots of individual websites.

Shopping bots are becoming more and more popular with consumers because they allow people to compare prices simply and save a lot of time researching products. Some even let users write reviews of products for other shoppers. The best thing about them is that the people who use them are those who are keenly looking to buy something, so any traffic you get from them is highly targeted and qualified.

They are therefore a great way to promote your products to people who want to purchase them. By registering with shopping bots, you can achieve the benefits of:

• Cheap, or free, listings,
• Exposure of your products to users who are vigorously searching for products like yours to buy, and
• Direct links from your listing to the product page on your website.

Shopping bots can be cheap (or free) ways to gain a lot of additional publicity for your products. It is generally easier to rank well with them than it is with search engines. They usually display ads in an attractive and easy-to-understand way, which makes them popular places for consumers to look for the products they want. They are also huge places for you to promote your products in order to stand out from your competition.

YouTube Videos Increase Your Product Search Visibility In Google Product Search

It’s an excellent way to get listed in Google Product Search, but standing out from the crowd – there can be dozens or hundreds of other merchants selling the same thing – has always been a problem.  So try to catch shoppers’ eyes by letting a video symbolize your offering.

Everyone loves a good video, and even more if this video can explain something interesting about a new product like a new cell phone or a new digital camera.

Video product reviews are receiving a lot of buzz these days, and as shoppers turn to the web to help them figure out what or how to buy. Google has the facility to add you tube for smart shoppers.

Video product reviews are getting a lot of buzz right now, as shoppers increasingly turn to the web to help them figure out what to buy. Google Product search has the facility of including relevant and high quality YouTube video reviews on a number of our product pages in Google Product Search. Videos include reviews from sources like USA Today, Wired, and Digital Trends, and they appear above the “Similar Items” section of the page.

Google will be periodically reviewing content for inclusion in this feature. But it is not guaranteed that submitted videos will be selected. The following steps are necessary to do the following if you’d like a video to be considered:

• Add the “youtube” attribute to your data feed. In this attribute include the YouTube video ID for each one of your products with a related YouTube video review. Video IDs are the values that follow the ‘v=’ in the YouTube URL of the video.

• Include UPC, ISBN, brand, and MPN information in the tag of your YouTube video review.

This Google Product Search feature provides more good elements for smart shoppers who are in need to buy new products, and by the other hand, gives to a company more credibility and sales of course.