GOOGLE and BING ADS MANAGEMENT

What Are Google Ads and Bing Ads?


A Google or Bing Ads management service is a professional service offered by SEM agencies or freelancers to plan, execute, monitor, and optimize advertising campaigns on these platforms.


These services aim to:

  • Maximize ROI
  • Lower CPA (cost per acquisition)
  • Improve CTR (click-through rate)
  • Increase conversions and revenue


    • google ads and bing ads

    CORE SERVICES:

    Account Setup & Audit

  • Create or review existing Google Ads and/or Bing Ads accounts
  • Audit structure, keywords, ad copy, targeting, bidding strategies
  • Fix tracking issues

    • Keyword Research & Strategy

  • Identify high-intent, low-cost keywords
  • Use tools like Google Keyword Planner, SEMrush, Ahrefs, Microsoft Intelligence Tools
  • Create ad groups and match types (broad, phrase, exact, negative)

    • Campaign Creation

  • Search, Display, Shopping, Video (Google), and Audience Ads (Bing)
  • Set targeting by location, device, schedule, audience segments
  • Choose bidding strategies

    • Ad Copywriting & Extensions

  • Write compelling headlines and descriptions
  • Implement ad extensions: Sitelinks, Callouts, Structured Snippets, Location, Call
  • A/B test multiple versions for performance optimization

    • Landing Page Optimization (CRO)

  • Audit and improve landing page design, speed, copy, and CTAs
  • Align with ad intent to improve Quality Score and conversion rate

    • Conversion Tracking & Analytics

    Set up and monitor:

  • Google Analytics
  • Google Tag Manager
  • Microsoft UET (Universal Event Tracking)
  • Pixel events, goals, and e-commerce tracking

    • Remarketing & RLSA

  • Set up remarketing campaigns for previous visitors
  • Create remarketing lists for search ads (RLSA) to re-target search users
  • Use dynamic remarketing (Google) and Custom Audiences (Microsoft)

    • Reporting & Insights

  • Weekly or monthly custom reports (Google Data Studio, Excel, Looker)
  • KPIs: Impressions, Clicks, CTR, CPC, Conversions, ROAS
  • Competitor and market analysis (as needed)

    • Who Should Use Bing & Google Ads Management Services?

    E-commerce stores

    E-commerce stores looking to boost sales via Shopping Ads.

    Local businesses

    It aim to drive calls, visits, or appointments.

    B2B companies

    B2B companies targeting professionals via search intent or LinkedIn data (Bing).

    SaaS platforms

    optimize for demo requests and trial sign-ups.

    Agencies or startups

    Agencies or startups without in-house SEM expertise.


    Google Ads & Bing Ads


    Google Ads

  • Reach: Largest audience (Google Search, YouTube, Gmail, etc.)
  • Cost:Higher competition, higher CPCs
  • Features:More advanced features (Performance Max, Discovery)
  • Interface: More complex but powerful

    • Bing Ads

  • Reach: Smaller reach but still significant (Bing, Yahoo, AOL)
  • Cost:Lower CPCs, less competition
  • Features:Robust, with LinkedIn targeting, better desktop CTR
  • Interface: Cleaner, easier to navigate

    • GOOGLE ADS AND BING MANAGEMENT FAQS

    It's a professional service that manages your pay-per-click (PPC) advertising campaigns on Google and Microsoft platforms. This includes strategy, keyword research, ad creation, optimization, budget control, and performance reporting.

    Google Ads: Google Search, YouTube, Gmail, Google Display Network, Google Shopping
    Bing Ads (Microsoft Ads): Bing, Yahoo, AOL, and partner websites

    Google has more search volume, but Bing Ads often offer:
    Lower CPCs (cost-per-click)
    Higher ROI in certain industries
    Less competition
    Access to a higher-income, older demographic
    Running both gives broader reach and better budget efficiency.

    Yes. While strategy can align, both platforms require their own ad accounts and budgets. We'll help you allocate your spend efficiently across both for maximum impact.

  • Account setup or audit
  • Dynamic Remarketing (Product-based)
  • Ad copywriting and testing
  • Bid and budget management
  • Landing page optimization advice
  • Conversion tracking setup
  • A/B testing
  • Weekly or monthly reporting
  • Ongoing optimization for ROI

    • Our focus is on:
  • ROI-driven strategies
  • Transparent communication
  • Ongoing A/B testing and refinement
  • Full platform expertise (Google + Bing)
  • Strategic recommendations beyond just ad clicks

    • Absolutely. We manage:
  • Google Shopping & Microsoft Shopping Ads
  • Dynamic Remarketing
  • Search remarketing (RLSA)
  • Display remarketing and audience targeting

    • We serve clients across industries including:
  • E-commerce
  • B2B and SaaS
  • Healthcare
  • Legal and finance
  • Local businesses and services
  • Education and coaching

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