Keyword stuffing is measured to be an unethical search engine optimization (SEO) method. Keywords stuffing occur when a web page is loaded by keywords in the meta tags or else in content. The recurrence of words in Meta tags may explain why lots of search engines no longer utilize these tags.

Keyword stuffing had been used in the earlier period to get maximum search engine ranking and visibility for meticulous phrases. This technique is completely out-of-date and adds no worth to rankings nowadays. In particular, Google no longer give good quality rankings to pages employ this method.

Hiding text from the guest is done in several different ways. Text colored to mingle with the background, CSS “Z” positioning to set text “behind” an image – and hence out of sight of the visitor — and CSS supreme positioning to have the text positioned distant from the page middle are all frequent techniques. As of 2005, some of these unseen text techniques can be detected by main search engines.