Reciprocal links are agreed when two web sites concur to link to each other. Reciprocal links are called in by different names as “link exchanges” and “link associates”.

Reciprocal links assist you in two ways:

1. They enhance your web site traffic, ie., more number of people who click on the links.

2. Reciprocal links also play a key role in enhancing your rankings in search engines.
While ranking sites, the major search engine considers the number as well as quality of the sites that link to you.

Persuading fine quality, related sites to link to you can be dreary, time-consuming and annoying. Here are a few tips to enhance your chances of success.

One way to get link partners is to do search in leading search engines as Google and Yahoo! to find sites which harmonize yours but are not direct competitor.