Things to consider when using links
- Why would someone want to exchange a link with your site? The main thing is in two words: QUALITY CONTENT. If your site has nothing fresh or important to present, why would someone want to link to it?
- Links from websites related to your own topic or theme want to be obtained. If those in your own part think highly enough of your website to link to it, what does that say?
- Getting a link from a main directory or high ranking website can be more important than say 20 links from smaller sites (even in your own area). Again, if a big name player gives you a link, what does the little man will think?
- TIME–it will take time so one should be patient.
Creating links to your website is a great promotional tool and mandatory for any website to be successful. The network of links that you generate will help you website succeed, but it also is critical for your search engine rankings.
Before you Start Building Links
There are some rules you should to follow when you begin building links.
[1] Differ anchor text of your website.
[2] Comprise different Keywords in title.
[3] Link site from different class C – IPs (Significant issue for SERP.)
[4] Vary kind of site, like blogs, article resources, directories etc..
[5] Not obtain all links from newer sites, and attempt to get links from older (and trusted) sites as well.
[6] Not get links from similar location (i.e. all links from footer etc..)
[7] Attempt to get links from relevant content/industry.
[8] Should Have varied PR from pages you are linking (If you are getting a group of PR6 Links that will unfavorably affect as Google may think, you are purchasing elevated PR Links
[9] Try to get authority links, like links from news sites etc.
[10] Do not try to build hundreds of links quickly.
Should care about link management scripts
Just as important as getting the links, is how your website organizes, presents, and manages those links. We have seen too many websites just throw together links with no regard to how they are organized or accessible to the visitor.
what do you want to do? Well, once you get the links, you want to do these following points:
- incorporate the links into your whole website.
- Offer your link information for those wishing to link to you.
- presentthe links in an orderly and logical style to your visitors.
- make it simple for others to place their links on your website.
- be able tomanage who links to you and how the links are setup.
- keep follow of your link partners.
- frequently check if your links are still up on your partners websites.
Don’t abuse the search engines
Such practices include placing many general search terms in the title of a page which may not have anything at all to do with what that particular page is about. This not only confuses users, but also leads to demerit points from search engines that note that you’re lying about the actual content of that page. As mentioned earlier, your top level heading should match your page title, so if you’re adding keywords to the title that you wouldn’t put in a large heading on the page, they probably shouldn’t be there.
Another current common practice is to include the site’s name in the page’s title, such as About e-government – New Zealand E-government Programme, which is usually acceptable as it helps users see what site they’re on. The search engines will tolerate this, and it may even help your rankings if users search for a combination of your site’s name as well as keywords from page content.
Always ensure that your title and meta tags correctly describe the content of the page they are on. Adding superfluous keywords to either will result in lower rankings and the possibility of being blacklisted for those terms.
For more information: e.govt.nz/resources/research/SEO.pdf
Techniques to care about link building
Link exchanges have been a fantastic way to meet new persons and create new and profitable business associations with webmasters around the world. Because of link exchanges, We have
- met a number of great webmasters.
- reviewed a lot of resources such as ebooks, software, services.
- learned a lot about the Internet and website promotional issues.
When you create a link exchange, in addition to linking to a website, you are connecting to a person (the webmaster)–that is why cold, impersonal, automated link exchange requests usually go unanswered. Link exchanging is networking at its top and is something that has to be done in person (via email or phone). We keep all our link partners names and emails so we can contact them at anytime with important updates or to ask for help. It is the people following the links. we never know who you are going to meet or what doors it might open for you in the future.
How do I interpret my Link Popularity score?
Your Link Popularity score be supposed to be looked at in two respects: 1) How do you compare to your direct competitors and others in the similar keyword space? This will give you a sense of how able to be seen you are within your online market. 2) Is your Link Popularity score rising or decrease over time? If it isn’t growing, this will help you understand that you must do additional marketing in order to depiction yourself to a wider spectators.
Link building strategies to increase page rank
Link building is very important for a website since it directly impacts Page Rank, one of the important features of Google Algorithm. To increase your page rank, submit as much directories possible. If your site is listed in local directories or industry specific directories it can be helpful to create niche keywords. Submit press releases. Be active on social networks as it can increase traffic on your website and increase page rank to a certain level. Try to publish articles as it increases traffic and build credibility for your business. Try commenting on blogs. There are some blogger’s who are glad to encourage participation on their Blog by removing the “no follow” tag. Publish classified ads. Providing free quality content that people can use is a really good link building strategy that many experts have mastered and use to get one way links.
Importance of Tracking our websites
Government Web sites are being used more frequently and by more citizens than ever before:
- The use of government Web sites to obtain information increased 50 percent from 2002 to 2003, according to a recent Pew Internet and American Life Report on e-government.
- In fact, according to the Pew Report, one of the top online activities in 2004 was using government Web sites. In 2004, approximately 97 million people used government Web sites.
Users struggle to find the information they need on Web sites:
- Of these 97 million Americans, 46 percent said they encountered problems on government Web sites. These Americans say their top problem is not being able to find the right information, according to the Pew Internet and American Life Project.
- Research by User Interface Engineering, Inc., shows that people cannot find the information they seek on Web sites about 60 percent of the time. This can lead to wasted time, reduced productivity, increased frustration, and loss of repeat visits and money.
Basics of Automated link popularity
Link building is a serious and necessary website promotional technique that most webmasters should employee somehow to help improve their search engine ranking, link popularity, and traffic. If one does not automate the procedure the other options are to do it yourself manually or pay someone to do.
With the Internet rising daily, it is impossible to see, let alone find every possible link partner website that is out there. Webmasters can select the categories to put in their directory and then the program adds the site information and urls.
Many past users have said that they had to spend quite a bit of time “tweaking” the directory pages to make them appear like the rest of their website. From some of the other programs, their links pages aren’t any improved. A good website should have a related look and navigation on all pages within it.
If you have a huge links section with tons of unrelated categories, that is really nothing more than a way to operate the search engine rankings by artificially inflating link popularity.
How to Get Deep Inbound Links?
1. Check your referrer logs for websites that already link to you and transport you traffic. Fall a line to the webmasters (or better still phone!), thank them for what they’ve done already and inquire them if they could provide some deep links.
2. Look for mutual article opportunities. Carefully select target sites and offer to issue one of their articles in go back for them publishing one of yours – you will of course be able to control any linking text and URL you decide.
3. Look for top travel ezines and offer your articles. Believe not just about one article but a series of articles that could become a usual feature.
4. Publish collection of your articles in PDF format – these could be cyclic or location specific. Issue them on the pages to which you want to attract inbound links.
5. Distribute press releases using services such as PRWeb.com – you’ll be able to control which pages your let go links to.