12 Web Traffic Strategies
6. Articles
7. Cost per Click (CPC)
RSS stands for Really Simple Syndication and is part of the XML family of communication standards. These programs can allow you to have your news updates from your websites on other sites that are wish to post your RSS feed.
9. Pay per Click (PPC)
11. Newsletters
Obtain all your pages indexed in search engines
We have already talked about unique contents, and also about methods to get it. Now we will speak about getting your websites each page indexed in search engines. So, what is the way of getting your entire website indexed in Google?
Before discussing that, how you will realize a website is indexed or not. Google tool bar gives a facility to verify the cashed pages of a website, and that is very useful. You just check out that a specific web page is cashed by Google or not, if not then the particular page or website is not in Google index.
So how to get all your pages indexed. First try to make your website static. A static page with an .html or a .php extension get’s indexed in any of the search engines faster than the URL’s with =, ?, & and id etc characters. Though lots of search engines indexed dynamic pages also, the importance of static page is more than dynamic pages and these static pages do well in the search engines, search results as well. You could also learn about the mod_rewrite function of apache to know about it more.
The good way to index all your pages to search engines is to have a site map which is a collection of your pages. A site map is advised for larger websites, where the amounts of pages are big. There are many methods to make a site map. You could simply build a page in your website and add all your links there. Then put a link to that page in the base of your home page as site map and then link it to the page by all your links.
Here I am talking of some great site map creating websites. There are tools in the net, most of them are free and these tools will generate site maps for your website. The software tool would find all the web pages, in your website. It would list all your pages in a case and you have your site map ready. For improved indexing there is also an xml site map choice, as the search bots reads xml easily, so you could upload an xml site map if you like. Here is the link to the websites http://gsitecrawler.com and one more http://xml-sitemaps.com/. There could be thousands of such websites, but it’s better to utilize these. This will aid you to make proper site maps and Google will index your site fast.
Reciprocal link exchange
Link exchange is known as Reciprocal link exchange defined as the put into practice of exchanging links with other websites. There are infinite methods of conducting link exchanges. The aim of exchange links is to increase the traffic for their sites.
The main advantage of link exchange is to improve the link popularity and increases the search engine rankings. Major search engines like Google rank pages on the basis of content as well as link popularity. It is a disgrace if a site is not listed in Google and web pages that are not listed in Google are all part of the Invisible web. Link exchange results increase traffic in a site more visitors from link partners.
The best method to be listed among the top rank sites of major search engines is by exchanging links. Though the relevance of a websites is determined using Page Rank by Google, the number of pages having links towards the sites, the contents of the pages and the pages linked to it are important. Link exchange with relevant websites using keywords as anchor text this improves search quality since the search engines estimate the people and site linking to the web page too.
Reporting about paid links
Links are a significant signal in PageRank calculations, as they are likely to point to when someone has originated a page useful. Links that are purchased are vast for advertising and traffic reasons, but are not useful for PageRank calculations. Paid links to control results and deceive search engines violates the guidelines.
Now Google providing a paid links reporting form inside Webmaster Tools. To use the form, simply log in and give information on the sites paid links for reason of search engine manipulation. We will evaluate each report we get and use this comment to look up Google algorithms and develop the search results. In some cases Google may also take individual action on sites.
If you are selling links for advertising reason, there are several ways you can assign this, including:
* Adding a rel =”no follow” attribute to the href tag
* Redirecting the links to an in-between page that is blocked from search engines with a robots.txt file
Unique Site Content to Drive Traffic
This is the important reason why a website does well on any search engines. There are numerous methods to bring a search engines crawler to your site. But if your website does not have sufficient unique traffic then, your website or blog may not be indexed. Also if you have duplicate content then your website can be blacklisted on search engines.
So the straightforward answer is, start making content. There are lots of content writing software’s, but avoid using those. If you want your pages to rank well in search engines, then make unique contents. Write yourself a few pages each day. In a month you will have decent pages on your website.
There is no harm in buying some unique content also. There are teams of professionals who write quality content for websites. Also for people who have websites, those of you who runs websites I suggest you to start a blog. Word press and movable types are examples of blog running scripts. Now install it and your blog is ready to use. If you are running a company, you could simply put some of the information and inside news in your blog. If you keep posting a few pages each day, in a few months, the hits to your blog would be more than your websites home page. I say blogs gets more traffic than most websites. You could also use the blogger to post on your site.
If you need to go for free options, and still want unique content, you must try to get a add article feature in your website. After that people will write unique contents for you. And this is a free way to get some unique content for your pages.
Now there is a big question, how to know that a page in your website is unique or not. There is a simple way to know this is, just use this website. It will let you know how many such pages are already available in the internet. From there you could understand that your content is unique or not. Perhaps there is no harm in keeping a little duplicate content in your website. But if it is more, then you would face problems from the search engines.
Free for all linking
Lastly, search engine algorithms count new link numbers, they also test relevancy which the disparate links on FFA sites do not have. Another disadvantage to FFAs is the amount of spam electronic mail webmasters will receive from member of the FFA. Using an FFA can be considering a type of spamdexing.
Spamdexing involves a variety of methods, such as repeating unrelated phrase, to influence the relevancy or fame of resources indexed by a search engine, in a way not consistent with the intention of the indexing system.
Proper Linking Strategies boosts your Page Rank
By submitting one’s website to the search engines you become more observable in the search engines. However, this is becoming less and less effectual in accomplishing the above mentioned objectives. Link Popularity is essential for any website to do well in the search engines. Building links requires experience, inspiration, a lot of communication, and a lot of work. The best linking strategy you could probably have for your website’s quality of incoming traffic and your search engine rankings is to search for out solid, permanent links on associated pages.
The sitemap for Google is to be maintained and is to be established according to the URL submitted in Google. The indexing of the site is maintained on daily basis and we must go through the strategy provided by the Webmasters. To spread our link to dissimilar Domains and different sites we should submit our content in web-blogs. Blogs are major source that are crawled by search engines, we should always keep in mind to propose our site content in blogs associated to our site.
Now the Most significant thing i.e. you’re Page Rank the Page Rank of a Website depends exclusively on your inbound links. The Page Rank of a website is intended with the help of the following equation:
PR(A)=(1-d)+(PR OF LINK PAGE 1*D/NO OF LINKS IN PAGE1)+ (PR OF LINK PAGE 2*D/NO OF LINKS IN PAGE2)+…..+(PR OF LINK PAGE P*D/NO OF LINKS IN PAGE P).
Where A, is your website D is a damping factor =0.85 link page 1,2…,P are the pages that has a link pointing to your website.
Quick index in search engines
You can get indexed in search engines in less than 24 hours of your site being online. And this blog was indexed by search engines in a few days. This is due to the feeds and the backlinks that I create from articles and directory submission has a huge role to play. Although the feeds are a main reason why blogs get’s indexed quicker than any websites. So, what I suggest is the entire website must have a blog. You can attempt the word press and moveable type blogs also. A blog will assist your website getting indexed faster; also the crawling rates of search engine crawlers will raise. What you have to do is make a blog, keep adding contents as frequently as possible.
What are feeds and how it would help to bring search engine crawlers to blogs and websites?
Search engine spiders, and crawlers etc, reads and understand xml easily. Feeds are generally rss and atom. The fact is, most people like to read contents and news in there feed readers. For that you have to submit your blog’s feeds in a lot of feed submission websites.
You might have heard about “my google”, “my yahoo” etc. they are your private google and yahoo pages. You could customize your page and add feeds there, so it is displayed in that page, and you could rapidly get to read news from your preferred sources.
Do you ever heard of the blog and ping technique. When someone submits your feed to the google or any other site, in there own my google page, then the google crawler will come to the blog through the feed URL and collects data from there. Now make a blog and ping it, as it is the easiest way to get the crawlers to your website. Also it is the quickest to get your site or blog indexed.
You can get feeds to aid your blogs as well. I will recommend this website for feeds http://www.feedburner.com/. Where you simply create a free account. Log in to it and copy your rss-xml or atom feeds etc and paste it in the homepage of website. First register, after that login, you should be registered to do all this properly. You will get a profile page once you login, from there you can enter your feeds URL. Following that you see your URL listed in your profile and Click on the listed URL, where you will get the control panel for your feeds. Give it more time, then gradually you will know the importance of all this.
You require links to your site:
Therefore, in comic insolence I am giving a few automated link exchanges. It is fun and irrespective of what the would-be expert say out there in waste-your-time-land, the automatic exchanges do carry you traffics.
Unstable value of overseas links
Do a search on a search engine for a product very similar to your own. Then contact the owner of the site and ask him to exchange links with you. If you have a join program attached to your product, as it will give more inspiration for the link exchange.
If the site owners agree, you have received a valuable link exchange. You are linked to the sites which came up first in the search engine for the same product. Chances are most of the countries will follow your links out of interest and that could be a bundle of targeted traffic. You have increased your search engine positioning with linking power.
This can really exciting you can exchange links with websites with top search engine. This may be a slower method and take a little more of a personal. But in the long run the touch always wins. Exchanging links like this is almost like endorse each other’s products to a degree.