Local SEO

Approximately 93% of U.S. consumers search for local businesses online, and 88% of local mobile searches lead to a store visit or phone call within 24 hours. This makes Local SEO essential for connecting with high intent customers in your area.

At SEG, we provide conversion focused Local SEO services designed to help your business rank prominently in local search results and drive measurable revenue growth.

Our approach includes improvement of your Google Business Profile (formerly Google My Business), increase on-page content, and managing accurate local citations so when nearby customers search for your products or services, your business is the first they find.

Investing in Local SEO is one of the smartest moves for small businesses looking to boost visibility, attract more qualified leads, and grow within their community.

What Is Local SEO?

Build a Powerful Digital Brand That Sets You Apart

Every day, millions of consumers search for local businesses online and about 84% of them expect digital tools to combine with brands easier. Without a strong local SEO strategy, your business will be losing the valuable leads, traffic, and sales opportunities.

What is Local Search Optimization?

Local SEO is a process of increasing the online visibility of small to mid sized businesses (SMBs), physical storefronts, and multi location brands within a particular area. It helps to improve your business to appears in local search results when customers are looking for your products or services.

Unlike traditional SEO, which aims to improve a brand's visibility on a national or global level, local SEO focuses on capturing "near me" and location-specific search queries. The primary goal of local search engine optimization is to increase your brand's visibility within your community and make your business more accessible to nearby customers searching online.

SEG's Local SEO Services

Boost Your Visibility and Turn Clicks Into Customers

Local SEO Audit

SEG conducts a complete local SEO audit to assess your current performance, uncover actionable insights, and craft a optimization strategy. As part of the audit, we assess your NAP (Name, Address, Phone) visibility, define your geographical targeting and service areas, and review your Google Business Profile. We further strengthen your local SEO foundation through a detailed audit of your Google Business page, review analysis, landing page evaluation, local citation assessment, competitor benchmarking, and an analysis of your organic link profile and potential penalties. This thorough approach ensures your local SEO strategy is built for long-term visibility and growth.

Keyword Research & Strategy

Expand your local presence and connect with high intent, location specific audiences through strategic local SEO marketing services. Our team conducts in depth keyword research to uncover geo targeted, industry relevant keywords, organizing them based on search intent to maximize visibility. After identifying the right search terms, we develop a customized local SEO roadmap to guide the creation of locally focused website content. Additionally, our local SEO consultants provide a keyword ranking report that allows you to track your performance and monitor progress at any time.

Google Business Profile SEO

Effectively manage your Google Business Profile and check your brand information is accurate, consistent, and fully improved with support from our local SEO experts. Our services include improvement for Google Business Profile (formerly Google My Business), as well as Bing and Yahoo Local listings. We maintain consistent brand identity across all platforms and tailor each listing to your target location or service area. In addition, our team conducts a thorough audit of your business information across the web to ensure a strong, error-free local presence that builds trust and drives visibility.

eCommerce SEO

Research shows that nearly 50% of consumers use mobile search before making a purchase decision. With our top-tier local SEO services, you can effectively reach and engage today's local consumers right in your community. Our local digital marketing agency specializes in claiming and optimizing your Google Business Profile, creating geo-targeted content and keyword strategies, building accurate local business citations, and managing your online reviews to strengthen your reputation and boost local visibility.

On-Page Optimization

Is your website fully optimized for your target location? Our local SEO services at SEG ensure your site ranks prominently within your service area through comprehensive on-page optimization. We enhance your homepage and metadata with geo-targeted keywords, develop dedicated service, city, and industry-specific pages, and integrate social media signals to boost local relevance. Additionally, we apply proven local SEO best practices across your site and implement local business schema markup to help search engines better understand your brand, services, and geographic focus.

Franchise SEO

Does your business operate across multiple locations within the city or state? Maintain brand consistency and drive success at every location with SEG's local SEO marketing services. We manage your various Google Business Profile listings across leading industry directories, optimize local citations, incorporate location-specific keywords, and highlight franchise reviews on your website and social media channels. Our local SEO experts carefully balance the optimization of your local landing pages with your corporate website to boost traffic and increase conversions.

Content Writing

Create and publish strong local SEO content that captures the attention of your target audience. Our local SEO agency brings together experienced content specialists and industry experts who collaborate to develop a complete local SEO guide for your content marketing strategy. Our services include in-depth keyword research and optimization, guest blogging, and enhancing local site content. We craft engaging, relevant titles and deliver high-quality content designed to drive more traffic to your website and boost your local visibility.

Conversion Rate Optimization (CRO)

Let our local digital marketing agency handle your local SEO services to help you achieve higher local search rankings. Whether you need assistance creating service and city-specific pages, enhancing your website's mobile usability, or completing your local SEO checklist, Thrive is here to support you. We use a focused local SEO strategy designed to generate more qualified sales calls for your locations and consistently improve your conversion rates month over month.

Link Building

Invest in cost-effective local SEO services to grow your digital presence. As a leading local SEO agency, we verify search engines correctly represent your business across the web. Our team develops hyperlocal SEO landing pages, builds authoritative local citations, targets keywords with strong domain relevance, and executes strategic email outreach campaigns. We adhere to Google Business Profile SEO and local link-building best practices to attract high-quality backlinks that drive meaningful value to your business.

Strategy Of local seo

Optimize Your Google Business Profile (GBP)

Claim and verify your listing.

Use accurate NAP (Name, Address, Phone Number).

Choose the right business categories.

Create and Publish Localized Content

Write blog posts about local events, customer stories, community involvement, or neighborhood tips.

Include internal links to your local service pages.

Generate and Manage Customer Reviews

Encourage satisfied customers to leave reviews on Google and other platforms.

Respond to all reviews positive and negative to show engagement.

Use review widgets to display testimonials on your website.

Ensure Your Website Is Mobile-Friendly and Fast

Use responsive design.

Optimize page load speed.

Make sure contact info is clickable (phone/email).

Local SEO FAQs

Local SEO (Search Engine Optimization) is the process of optimizing your online presence to attract more business from relevant local searches on Google and other search engines. It helps businesses appear in location-based queries, such as "coffee shop near me" or "plumber in [city]."

Local SEO increases your visibility among nearby customers who are actively looking for products or services you offer. It drives foot traffic, phone calls, and leads from local searches, which are typically high-converting.

Any business that serves a specific geographic area can benefit from Local SEO. This includes brick-and-mortar stores, service-area businesses (like electricians or landscapers), multi-location companies, and even local franchises.

Start by claiming and verifying your listing. Then, complete your profile with accurate business information, high-quality photos, your service area, business hours, and categories. Encourage satisfied customers to leave reviews and keep your listing regularly updated.

Local citations are online mentions of your business name, address, and phone number (NAP) on directories like Yelp, Yellow Pages, and other industry-specific sites. Consistent citations help build credibility and improve local search rankings.

Yes, you can manage some basic Local SEO tasks yourself like optimizing your Google Business Profile, asking for reviews, and ensuring NAP consistency. However, for best results, especially in competitive markets, partnering with a local SEO expert or agency is recommended. Interested in partnering with us? Contact Us

LOCAL SEO

Drive more local traffic and grow your small business with targeted, results-driven Local SEO services.

What Is Local SEO?