Paid Search Advertising

What is paid search engine marketing?

Before investing your hard earned money into Amazon advertising, its important to understand that its not as simple as it may seem. Running Amazon Sponsored Products work effectively requires a planned and data driven approach.

Many clients turn to SEG after trying to manage Amazon PPC on their own, relying on trial and error. Unfortunately, this often leads to wasted ad spend and minimal returns.

Our Amazon PPC agency eliminates the guesswork with a proven approach:

We work with you to set achievable, realistic goals.

We create a customized strategy tailored to your business objectives.

From the start, we focus on boosting your ROI while reducing your Advertising Cost of Sales (ACoS).

Popular Paid Search Platforms

Google Ads

Dominates the market.

Extensive tools, audience targeting, and integration.

Microsoft Advertising
(Bing Ads)

Lower competition and CPCs.

Integrates with LinkedIn data for B2B targeting.

Yahoo Search Ads

Smaller reach, but still relevant in some regions.

Paid Search Advertising FAQs

SEM (Search Engine Marketing) is a digital marketing strategy used to increase visibility in search engine results pages (SERPs) through paid advertising. The most common form is paid search advertising, often referred to as PPC (pay-per-click).

Paid search refers to the ads you see on search engines (Google, Bing) when you search for something. It's a core component of SEM and usually uses a PPC model, meaning you pay only when someone clicks your ad.

Google Ads (for Google SERPs, YouTube, Display Network)

Microsoft Ads (for Bing, Yahoo, AOL)

Amazon Ads (for internal product search)

DuckDuckGo via Microsoft Ads

Match types help control which searches trigger your ads:

Broad Match: Most flexible

Phrase Match: Matches phrases with variations

Exact Match: Very precise matches

Negative Match: Prevents ads from showing on unwanted terms

Immediate visibility in search results

Highly targeted traffic

Control over budget and audience

Measurable results

Competitive edge over organic listings

Poor keyword targeting

Not using negative keywords

Sending traffic to a homepage instead of a relevant landing page

Ignoring Quality Score

Failing to track conversions

Check your Google rankings for Free
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PAID SEARCH ADVERTISING

Creating Precision-Driven Ad Campaigns That Boost Your Sales and Ease Your Stress

What is paid search engine marketing?

Key Components of Paid Search Campaigns

Keywords

Ad Copy

Landing Page

Bid Strategy

Ad Extensions

Targeting Options