Paid clicks More than Organic clicks

For many sites there is a situation where the Paid click throughs from Search Engine Result Pages are much more than organic search results . Here is a small check list on what causes this.

1. If your site is not performing well in Organic but you have a good budget and your spending power on adwords is much higher I am sure you will have more click throughs from adwords.

2. Position of your adwords campaign keywords matter if you are bidding for the top 3 spots your results will show above organic search results. This will give more exposure and will result in maximum click throughs much more than Organic search engine results.

3. You have more control over what it shows up in Paid results. For example your title and description is far better in adwords campaign than in a Organic Search result. For targeted users this is an added advantage.

4. Keyword broad matching in a Adwords campaign will result in your ads showing more often which might result in more click throughs.

5. Positioning of your keywords in Organic search results matter say you have adwords campaign running on top part of the page and your organic search engine rankings are in the lower part of the page I am sure your click throughs from adwords campaign is much higher than the SEO results.

PPC blog team,

Checklist after Adwords disabled keywords – what to do after keywords are disabled in adwords.

Pay per click disabled adwords checklist:

1. Make sure your have the most relevant page, if a Adwords quality engineer or automated review thinks that your page is not relevant your keywords targeting that page will be disabled. You need to pay much higher than the normal keyword price to enable to those keywords. Best recommendation just remove those keywords and start with new ones in your campaign.

2. Lower quality score will also result in keywords being disabled make sure that the keywords corresponds well with your page.

3 Some times very low click throughs will result in ads getting disabled this will be in direct relation with the quality score. Check her click throughs often.

4. See for duplicate entries in keywords if your keywords appear some where else in campaign still your keywords might be disabled.

5. No impressions for a long time for a keyword will also result in disabled keywords. Make sure your ads are shown in Google search results or partner sites.

6. Any negative keyword will result in disabling of keywords, Make sure you don’t have a negative keyword.

7. Make sure the ad and the keyword are well connected. This will prevent from keywords getting disabled.

PPC Management Team.

Pay Per Click costs – Yahoo Search Marketing Vs Google Adwords

Recently we had a comparison report prepared by our team on which pay per click programme charges more Yahoo Search Marketing and Google Adwords.

From our research Google is twice more costly and requires more budget than Yahoo Search Marketing.

We took 10 different topics auto transport, car insurance, mesothelioma, digital cameras, plasma TV, home loans, conference call, call center software, online advertising.

Under each topic we selected 10 related keywords and ran a test campaign on both Google Adwords and Yahoo Search Marketing. We tried bidding the highest just for 10 clicks. We got the top position in both Search engines for the keywords advertised. For each keyword we were able to spend for 3 clicks.

Results we got for Google top spot for these keywords is like the ad runs out in no time for the maximum click we get the 3 test clicks in few minutes for almost all the keywords. Cost of some keywords ranged from 7$ to 35$ per click.

For yahoo the same ads displayed on top position due to maximum bidding cost us in range from 10$ to 21$ also the ads took more time to get exhausted. From our testing Google adwords is more costly and active and Yahoo search marketing advertising is a bit slow. Google Adwords is atleast double the price of Yahoo Search Marketing. Infuture we will provide a detailed report on how the conversion works. Also data will be in more formal format

PPC Blog Team,

Yahoo Search Marketing New Affiliate Policy

Yahoo search Marketing was not allowing direct links to a non-personalized affiliate landing page. Yahoo’s Search Marketing has implemented New guidelines for affiliate Marketing in their ad-publishing. A publisher can have direct links to a affiliate’s page they don’t to have a customized landing page setup on their site or on the affiliate service provider’s site.

Yahoopete yahoo’s YSM support Rep who posts in Digitalpoint forums said about a year back

“Currently, we don’t accept direct links to a non-personalized merchant’s page. The landing page must be owned or controlled by the affiliate (not the merchant) or be personalized/co-branded with the affiliate’s name or business name.”
Current affiliate policy updated October 2007,

“Yahoo! Search Marketing Becomes More Publisher Friendly After more than six months in the making and much customer feedback and testing, we are pleased to announce that Yahoo! Search Marketing (YSM) has recently updated its editorial policies and will now allow U.S. publishers to direct link to their advertisers. In the past, YSM’s editorial policy prevented publishers from linking directly to their advertiser partners and required that traffic be sent first to the publisher’s Web site. The new policy eliminates this restriction and opens a much broader search marketing opportunity for publishers.”

Adsense scam people out there do it – A new scam in adsense

When I was browsing through digitalpoint forums where a poster was bragging about his high income in adsense he guarantees to make at least 70$ a day from adsense ads alone per site. He claims to run many sites and claims to make 1000s of dollars.

We had been running adsense in some of sites and ill tell you unless you have an extraordinary site rarely you will cross 10$ per day. We know sites that make 200 or 300 but that’s very very rare and the site should get 1000s and 1000s of visitors a day to generate that much clicks and Income. But there are scammers out there who want to take people’s Money by scamming them into adsense advertising.

Look at this claim

“Dear all,
I’m having many websites and each of them are fetching daily
around $70, and from one site i’m at present earning around $1700, so like wise
i have many sites. Moreover i have 2 adsense accounts, one on my name and
another on my company name and different address.
I’m in adsense from last 5
years, and I know each and everything how to earn massive income with a clean
chit.
My co. started in creating sites on different topics which give 100%
guranteed income. I’ve the proof of all the sites with daily payment details, i
can also show you, but most of you will tell its a photoshop trick :-). But its
not. why read on.
We create professional websites especially for adsense
earning, with seo optimization, high paying keywords, keywords for getting good
ranking and traffic. Apart from this, we put a listing of 25k of your site, you
can check it regularly to confirm whether we worked or not.
Another most
important thing, which no one can offer, is at present to get pin no. you have
to cross, $10, what if our service, gives you $10 in few hrs, with 5000
impression and corresponding clicks. Moreover we promise you to give first $100
credit in 2 days by putting your pub code on our sites, so that you can get the
check in the first month, without waiting for years like others. Ofcourse we
charge for our service, we have services like giving sites on rent basis with
daily fees of 50% of daily amount generated in your account. For example if our
sites gives you an income of $100 in a single day, than you have to pay us $50.
Another option is to buy one time professional site with $100 free credit.
PLEASE don’t think that we will use traffic generating softwares and other
useless things to increase your daily incomes. Before you take our service we
will show you all the proof of websites currently running on our service and how
much they are earning daily and copies of their adsense cheques too.
You
Might Ask us… Instead of giving services to different people why can’t we only
create websites for self and make huge income ?
Answer: We already made huge
no. of websites for us and earning excellent income daily. Moreover as we said
we create professional websites only not just creating a plane website and
putting code and go on. To really make good income you have to weekly update
your site with recent best keywords in the market, and full page for ranking and
traffic and seo. Now our aim is to give the same benefit to other people who
really want to make income and who are really serious of making money using
adsense. Because on internet adsense is the only one marketing program which
pays you. We charge fees to cover our staff expense and research work. Moreover,
one can easily see above that we give free credit of $100, so what all service
you get is of free cost.. got my point. We can’t put list of websites here and
more details about our services. If anyone is interested please PM me of send
mail to ( ziahasa*****q21 atherate hotmail dot com)
Regards
Adsense Guru Inc.”

When you read the claim you can see he is offering to build sites in different topics with guaranteed Income. That is utterly baseless claim. Most of these MFA ( Made For Adsense ) sites are banned by search engines and they will not perform in search engines any more. A good SEO takes atleast a year to work most probably the above scammer is using all traffic generating from robots which visits a site from different bogus IPs and generates clicks. I recommend you stay away from these sort of claims since they might damage your reputation with Google adsense and search engine algorithms.

PPC Blog team.

Pausing Adwords campaign? Does it affect CPCs and QS

From what I have read from Adwords advisor in webmasterworld and from other experts in various forums pausing a adwords pay per click campaign will not give any negative effect to the results nor will it affect Quality score of a website.

Its very normal to pause a run a campaign for various reasons. Reasons like hosting problem and website goes down, insufficient funds , invalid clicks can always arise and these are valid reasons to stop / pause a campaign. Google is well aware of this I am sure there are no bad effects on Quality Score in adwords campaign,

Google product search wrong keyword matching – wrong results.

When you look at this screen shot,
you will see that when i search ” buy pagerank links” I see cobra electronics ranks on top of google results and “PR” is highlighted.

This page sells all cobra electronics products after I click on any result I land on this product page

Percentage of users who click adwords – overall percentage

There are various studies posted around blogs, press releases, forums, PDFs about percentage of Google users who click adwords sponsored results over natural organic search engine results.

After analysing various sites and their data and our own research we see google’s premium sponsored results which shows up over the natural organic results are clicked 5 times more than the regular organic Search engine results.

But the sponsored results on the right side gets 3 times less click than the Organic results. Our research is based on tracking about 150 sites only which we monitor.

Doubleclick acquisition by Google makes 300 Jobless

Doubleclick acquisition by Google has make 300 employees of Doubleclick loose their jobs and made running for other jobs. Google has cut down 300 employees of the 1200 employees double click had.

Google bought the New York based company for 3.2$ billion dollars from a San Francisco private equity firm,

I always thought acquisition is Google but it seems not always the case for employees.

News Source:

Douglas Merrill 3rd wicket lost for Google to EMI,

It’s like cricket Google is constantly loosing wickets recently of some of its top executives to rival companies. We reported in our SEO blog of Google in a employee to Facebook now Google has lost Douglas Merrill to EMI, EMI is a fast growing digital music provider.

According to EMI

“EMI is the world’s leading independent music company. It operates directly in 50 countries, with licensees in a further 20 and employs around 5,500 people. For the year ended 31 March 2007, EMI Group reported revenue of £1,751.5 million and £62.7 million in underlying profit before tax. In August 2007 EMI was acquired by private equity firm Terra Firma.
The company comprises two divisions – EMI Music, one of the top global recorded music companies, and EMI Music Publishing, one of the world’s leading music publishers. “