Pay per call – A review on pay per call ingenio program

Ingenio’s pay per call programme is a revolutionary new programme where when users click on the ads displayed they will be guided to a page which has a tollfree number and some information about the ads. Usually all Pay per click ads are targeted towards sending potential customers to the website targeted but pay per call will give a toll free number to call and give direct phone leads.

Advantages of Pay per call advertising:

1. Direct leads over phone – phone leads are ofcourse much more powerful that leads to website where the conversion rate is much lesser.
2. No down time experience, a website might go down due to network problems but a phone line rarely goes down so you are sure to get the lead to call you.
3. You get more time to spend with your leads in phone, a click from search results are nothing compared to the time you get to communicate with potential buyers. I am personally very good at phone conversation and have a conversation rate of 20% when I talk over phone compared to a conversion rate of 4% when I do it over email.
4. You don’t need a website for it, There are millions of small businesses that don’t have a proper ecommerce website and pay per call is a very good solution for them,
5. When people make phone calls they are in a better mood to make decisions than people just clicking through a search engine pay per click ad. Ofcourse phone call is much better.
6. Many pay per click advertisers have problems delivering the best landing pages due to the mood of different type of visitors. Some visitors like the look of the site, some like the formatting, some like layout and some will like images etc. Pay per call overcomes this problem a very good sales staff over phone can explain and clarify all problems within minutes which a website cannot do easily.
7. No possibility of click frauds since you are charged only for the calls received.

Disadvantages:

1. Pay per call is much costly than pay per click. Good ROI is required or its not the best solution for small businesses.
2. You need to be all the time before the phone whereas a website will run by itself and a lead by email you can reply to your own flexibility.

Pay per click management team,

Adwords and trademark violations – Google has strong hands on it,

There has been various lawsuits on trademark violations in adwords. competitors are usually tempted to advertise on more popular competitor brand names. We had a client ask us to advertise on a popular competitor name but we denied it since it might back fire . There are numerous lawsuits already against google as well as other companies which violate trademarks,

We don’t want to get into all these problems, we did post recently about one lawsuit where one company won over the other about a million dollar

Analytics and adwords data comparision not so accurate,

Google’s analytics don’t show the exact data what adwords show in its clicks. We tried comparing it various client sites and most of them don’t match the results. We feel its most probably that analytics works on a different way than how adwords tracks clicks and all adwords clicks don’t always end up in Google analytics statistics.

Couple of reasons given by analytics advice team

There is an important distinction between clicks (such as in your AdWords Campaigns reports) and visits (in your Search Engines and Visitors reports). The clicks column in your reports indicates how many times your advertisements were clicked by visitors, while visits indicates the number of unique sessions initiated by your visitors. There are several reasons why these two numbers may not match:

1. A visitor may click on your ad multiple times. When one person clicks on one advertisement multiple times in the same session, AdWords will record multiple clicks while Analytics recognises the separate page views as one visit. This is a common behaviour among visitors engaging in comparison shopping.

2. A user may click on an ad and then later, during a different session, return directly to the site through a bookmark. The referral information from the original visit will be retained in this case, so the one click will result in multiple visits.

3. A visitor may click on your advertisement, but prevent the page from fully loading by navigating to another page or by pressing their browser’s Stop button. In this case, the Analytics tracking code is unable to execute and send tracking data to the Google servers. However, AdWords will still register a click.
To ensure more accurate billing, Google AdWords automatically filters invalid clicks from your reports. However, Analytics reports these clicks as visits to your website in order to show the complete set of traffic data.

I feel it should be one of the reasons to this,