Bad conversions when PPC ads show up in Yahoo shopping search.

Unlike Google products adwords ads, yahoo shopping search seem to have people only looking around and not buying anything. We have many clients who do yahoo PPC and when we get clicks from yahoo shopping search conversion rates are below 0.15 %. For Google adwords we have conversions ranging from 0.8% from content network to 2% in search network. But yahoo conversion rates are poor especially traffic from shopping search is bad.

We tried blocking yahoo shopping search but there are no options for it. We are unable to stop ads from showing up in Yahoo shopping search if anyone has ideas on that please let us know.

Is PPC dead or on the death track?

Some suggest PPC is dead or heading towards to a lower trend there are other online marketing ideas taking over PPC. But is PPC really dead?

I don’t think PPC is dead at all, in fact I think that in a lot of industries it is about to blossom. There are a that a lot of companies have been throwing money at it, and needing a second or third purchase to return a profit, but many companies are pulling back on that now, as they can’t afford a loss leading marketing channel, so they’re focusing on a realistic CPA and account optimization, and in many cases I believe they are finding that they can generate a similar level of sales with a “clever” campaign, rather than a “money black hole” campaign.

I read an article on tech crunch that PPC traffic is flat in January or even less in February but I feel its mostly due to people’s spending power in this crisis period. We are still in global crisis and people are holding back their money. I am sure when things get back to normal people will start using PPC more.

PPC is far from dead there is still a lot more to go in PPC sometimes PPC is better than SEO and will be here for a long time.

Video units feature to be discontinued:

http://adsense.blogspot.com/2009/03/sunsetting-video-units-feature.html

Google has discontinued its video unit feature. Google adsense video units feature allows you to show YouTube contents and videos as well as ads on your pages. According to Google adsense blog this didn’t work for them as they expected. This feature is ending end of April. Youtube can still be used by embedding videos on your site but you will not earn any adsense income from it. video ads may appear in your Adsense for content ad units if you’ve opted into image ads, and Adsense for video is still accepting applications from eligible publishers who produce video content.

We used to run video unit ads on few of our websites now we removed the code as per Google’s recommendation. Google adsense is no longer accepting sign up for video units.
Once video units are retired at the end of April, any remaining Leader board or Skyscraper video units on your pages will direct users to YouTube.com, while other video unit sizes will automatically be changed to standard embedded YouTube players. These standard video players will display top YouTube videos, but you won’t generate earnings from them once this change occurs. If you have less than three ad units on your page, you may prefer to replace your video unit with a regular ad unit.