Is PPC dead or on the death track?
Some suggest PPC is dead or heading towards to a lower trend there are other online marketing ideas taking over PPC. But is PPC really dead?
I don’t think PPC is dead at all, in fact I think that in a lot of industries it is about to blossom. There are a that a lot of companies have been throwing money at it, and needing a second or third purchase to return a profit, but many companies are pulling back on that now, as they can’t afford a loss leading marketing channel, so they’re focusing on a realistic CPA and account optimization, and in many cases I believe they are finding that they can generate a similar level of sales with a “clever” campaign, rather than a “money black hole” campaign.
I read an article on tech crunch that PPC traffic is flat in January or even less in February but I feel its mostly due to people’s spending power in this crisis period. We are still in global crisis and people are holding back their money. I am sure when things get back to normal people will start using PPC more.
PPC is far from dead there is still a lot more to go in PPC sometimes PPC is better than SEO and will be here for a long time.
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