AdWords Conversion Optimizer Available to Many more Camapaigns
Any campaign using AdWords Conversion Tracking with at least 50 conversions in the last 30 days is now eligible to use the Conversion Optimizer. Thus the Conversion Optimizer is now available to many more campaigns. Reports are coming from different PPC users that the Conversion Optimizer now delivers better performance overall. The Conversion Optimizer uses your conversion tracking data to get you more conversions at a lower cost. It achieves this by optimizing your placement in each ad auction to avoid unprofitable clicks and get you as many profitable clicks as possible. You might already follow a similar strategy by bidding higher for keywords that convert more often and lower for keywords that convert less often. But the Conversion Optimizer can adjust your ad’s placement based on many other factors, including the keyword’s broad match query, the user’s location, and the conversion rates of Google’s search and content partner sites.
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