Call Metrics With Extensive Features Now!
Back in November, Google announced call metrics, a new AdWords feature that allows you generate and measure phone calls directly from your ads.
Now this feature is extended to view details about individual calls. That is the new detailed call reports that show the specific metrics about each individual call that your campaign has received since call metrics was enabled, including:
- Call start time
- Call end time
- Call duration
- Call status (missed or received)
- Caller area code
To view detailed reports about each call, you’ll need to first enable the Dimensions tab in your version. Once you’ve enabled the Dimensions tab, click View and select Call metrics calls to see the detailed call report.
While detailed call reports let you dive in depth into the individual calls you’ve received, you’ll still be able to view aggregated call reports for every campaign on the Campaigns tab. These metrics comprise total number of calls, received calls, missed calls, total call duration, and average call duration. Call metrics is only accessible to a limited number of US advertisers.
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