Adwords
Best PPC Advertising now – best paying company
Currently there are a lot of PPC companies which allow Ad publishing and pay out based on clicks generated from Ad publishing. Everyone knows that Google is one company you can believe and rely on. There programme Adsense has been a hit for a long time. Though lot of companies have come up recently still Adsense is unmoved from its current position. This is because they had been very genuine in their business.
Some times Adsense payouts are very less but mostly Search Engines pay out less because of potential fradulent clicks.
SO I recommend if you are a new Ad publishing without any experience with any Ad publishing company one company I recommend to believe is Google.
Believe Google and I am sure you will get what you are looking for
Repeated violation results in permanent suspension
These are rare cases but there are accounts in AdWords that gets suspended permanently for violation of Quality guidelines. A webmaster in webmasterworld reported that is site has permanently suspended due to repeated violation of guidelines.
webmasterworld.com/google_adwords/3635680.htms
In the above thread robin ponty says that his site has been suspended permanently. His site is an escort site. Escort sites are subject to strong review and its important to check the site with Google quality guidelines if once the site has been suspended. Here Robin points out that he continued to make the mistake of continuing with the account ever after repeated temporary suspension. He agrees that his site did violate quality guidelines due to some photos that are against Google AdWords quality guidelines. I recommend if you are facing similar problems make sure you read the quality guidelines and act according to it.
Adwords Ad-rank or Adrank how to perform best in adwords
Today adwords advertising is all about quality and relevancy. If you have good relevant ads you will have definite win win situation.
Mainly to be in top 3 of the adwords advertising you need to have a very good Quality score as well as very good relevant targeted page. SEO plays a small but important role for Good quality scores. A good landing page makes users happy and that is what search engines are looking for. Search Engines are looking to make sure best quality sites are served to their users. We have client sites ranking on top 3 in Adwords for long consistent periods mostly because of relevant landing pages created by us. Good landing pages help both in SEO and PPC. We optimize the same relevant landing pages for top rankings for targeted keywords and it works best.
Remember apart from Quality score and landing pages the factor that is more important is the CPC. If your bid is high enough to get through the top level eligibility then quality score will he you rank better and for a long time.
Adwords conversion tracking improved
Google adwords team have improved their conversion tracking algorithm to have each actions being tracked independently. Before we cannot track actions we set independently now we can setup different actions for the targeted business and track actions and conversions based on that.
Conversion tracking is a very important part of PPC advertising nowadays. Good conversion tracking will lead to best conversions also it will be great to track the different keywords which ones are better converting that way we get an idea on the conversions available for the site. Conversion tracking with Google analytics is the best and a very good long term solution.
Charged more than advertising bid- happened to you?
Have you ever been charged more than your advertising bid is some cases yes this happens. We did encounter this in some of our client sites. So what causes this after digging deeper we were able to find the mistake in this.
In programme like MSN ADcenter PPC we have 2 options where we can set separate bids for content PPC as well as the ad group. So sometimes the ad group will override content bid and this could cause a higher price even more than the bid limit since there are 2 different bids involved. Make sure you check this before searching for solutions.
Check to see if the bid optimizer is causing any problems
Make sure if you have your preferred position as 1 0r 2 sometimes this may override your max bid,
PPC Blogger
Free stuff ranking about you – hurt adwords advertising
I have seen many people advertise their information based products in Google adwords or other PPC advertising programme but in Search engines like Google many free stuff tend to rank better than the paid ads. So does Google worry about it . I would say no. People like free stuff much more than paid stuff they want to visit free websites and get their necessary stuff than buying online.
When something is sold that is already available for free online people tend to go get them free instead of buying them. This is the nature of Google users and google is very well aware of it. For them Customer satisfaction is the priority and more the customers are satisfied better its for their advertising programme so I am sure Google is not worried about free stuff ranking about paid adwords advertising.
PPC Blogger
Urchin Analytics software out of beta
I am sure if you used Adwords before you should have definitely used Google analytics. Google analytics is google hosted version of Urchin a popular Analytics software which Google acquired few years back. Its a very successful online tracking software which provides a useful user friendly platform to check the validity of your results.
Urchin had been running for a long time as a beta version. Google has a tradition of running their softwares for a long time in beta mode to get user satisfaction and once they get positive feedback they will make bring out of beta,
Urchin is a hosted software which Google analytics is Google hosted. You can download Urchin and install it on your server and you and use it to monitor your traffic and logs real time unlimited on many sites. Urchine costs 3000$ and I am sure its worth the cost.
According to official Google Analytics Blog,
“Urchin formed the basis of Google Analytics, released in 2005. But, while Google Analytics is a Google-hosted service, Urchin is software that you run on your own servers. This makes Urchin ideal for certain applications. You might use it if you:
want to analyze your firewall-protected content, such as an intranet
have 5 years’ worth of old server log data to analyze
need to know if your site’s visitors are getting “Page Not Found” (404) errors
need to have your site’s traffic data audited by a third party
need to create custom reports or integrate with other tools, like a CRM system
need to integrate your e-commerce logs directly with Urchin
“
PPC Management Team,
Competitor keywords bidding is worth the effort and risk,
There are lot of advantages on bidding on your competitor keywords. Bidding on the competition’s keywords will give an immediate targeted exposure especially for new websites. New websites find it difficult to make profits from PPC since most of the ads they participate will be costly and they need to pay a hefty amount for it. Bidding on competitor keywords will make that job much easier.
Though Google has a tough stance on bidding on competitor’s keywords especially keywords that are Trademarked by the competitor still they don’t deny a good user experience. If they feel some thing is good for their users they don’t hesitate to do it. As per their policy if a user is satisfied seeing a competitor ad then mostly they allow it. I have personally experienced this when we advertise with Google PPC.
You can also enable benchmarking service for adwords which will allow you to compare your site with competitors.
According to Google Analytics support
“Benchmarking is an optional Google Analytics service that shows how your website’s statistics compare against other industry verticals. In the beta version of this service, you are able to compare your site’s Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits data against benchmark data from categories of other participating websites. You can use this data to gain broader context for your site so you can identify additional opportunities to improve your site’s metrics.
This service is located under the “Visitors” section of your reports. Select “Benchmarking (Beta)” to view this report. Please note that it will take up to two weeks for the data to appear since it is being categorized and collected for your reports”
PPC Blog Team
AdBrite’s Open Targeting Exchange
Adbrite has recently introduced a concept which should revolutionize the future of PPC advertising. Open Target Exchange system delivers superior yield and advertiser effectiveness by leveraging multiple targeting methods and algorithms, and allowing them to compete for the right to match advertisements to publisher web pages.
Adbrite gives the opportunity to bring multiple algorithms into the pool and make them compete with each other, this gives a change for advertisers and publishers to select the most relevant ads to be displayed.
Adbrite has partnered with Lucid Media (formerly Entrieva) and Personifi for targeted advertising.
Paid clicks More than Organic clicks
For many sites there is a situation where the Paid click throughs from Search Engine Result Pages are much more than organic search results . Here is a small check list on what causes this.
1. If your site is not performing well in Organic but you have a good budget and your spending power on adwords is much higher I am sure you will have more click throughs from adwords.
2. Position of your adwords campaign keywords matter if you are bidding for the top 3 spots your results will show above organic search results. This will give more exposure and will result in maximum click throughs much more than Organic search engine results.
3. You have more control over what it shows up in Paid results. For example your title and description is far better in adwords campaign than in a Organic Search result. For targeted users this is an added advantage.
4. Keyword broad matching in a Adwords campaign will result in your ads showing more often which might result in more click throughs.
5. Positioning of your keywords in Organic search results matter say you have adwords campaign running on top part of the page and your organic search engine rankings are in the lower part of the page I am sure your click throughs from adwords campaign is much higher than the SEO results.
PPC blog team,