Disadvantages of Quality score:
1. Quality score in Google Adwords works under a weird algorithm, some times great content sites, no rhyme or reason get slapped. Thinner sites get extremely low bids. So why does this happen fact only Google knows 1000% what’s the reason behind this.
2. In quality score you need to make sure you have the ad very much relevant to the landing page, landing page should be highly relevant to the Ads that you have. Even a small difference can make sure you have bad quality score. This is a definite disadvantage with Google Adwords quality score.
3. Bad ads can also result in lower quality score. Lower quality score will result in higher bid value since its all automated you need to be very sensitive when creating ads. This is not the case before few years in Adwords and you don’t have such a thing in Yahoo search marketing or MSN ad center.
4. Bad landing pages of a bad website can also affect quality score, you need to have contact pages, perfect privacy policy , good outgoing links to relevant or quality websites etc. There are lots of factors like this that will affect your quality score. I am sure not everyone will be aware of this so I feel this is a disadvantage.
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