Google Releases AdWords Editor Version 9.0 With Many Features

Google has released AdWords Editor Version 9.0, with a number of new features designed to make changes across accounts more efficiently and manage new ad features, such as Ad Sitelinks and high-end mobile targeting, at scale. The features are:

AdWords Editor Version 9.0 features:

You can now Scalably manage Ad Sitelinks

Version 9.0 provides full support for Ad Sitelinks, with downloading and uploading to the account, making edits, checking changes, and importing and exporting.

Improved insert/revise Multiple and Import CSV tools

When entering new data using the insert or revise multiple tool, you can enter your data with the columns in any order, allocate the appropriate headers to each column, and select the choice to remember the order of your columns for your next import, and approve or cancel the changes in the account in one click.

Set high-end mobile targeting options

AdWords Editor now supports the facility to set campaigns to target high-end mobile devices (including Android, iPhone, iPad, and Palm) and carriers in Campaign Settings.

AdWords Editor Version 9.0

Better manage multiple accounts and MCCs

To help you better manage multiple accounts, AdWords Editor now offers kind and search for accounts, select and eliminate multiple accounts, and a new dropdown menu above the Account tree in AdWords Editor that displays recently accessed accounts, so you can quickly switch to any one of them.

In addition, when adding an MCC account to the Add New AdWords Account dialog, you can search within the list of accessible child accounts, display extra columns, and move up to a different level in the MCC account hierarchy.

Improved management of negative keywords:

More easily find and make bulk changes to negative keywords, placements, or audiences

To more easily locate and manage negative keywords, placements, or audiences in your account, the display of Negatives keywords in AdWords Editor is changed. The Negatives tab has been removed, and you can instead toggle between displaying negative or positive keywords, placements, or audiences by clicking the Positives or Negatives button on each item’s respective tab.

The Select Duplicates button is now available for negative keywords when in the Duplicate keywords view mode.

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