Google TV Ads Announces New Partnerships
On October 16th, Google announced two strategic partnerships that will make it easier for advertisers to manage their Google TV Ads media buys within their existing systems. For advert isers who use CoreDirect, Google’s partnership with COREMedia Systems will allow you to view your Google TV Ads sales and response data next to your other media buys and results within CoreDirect. In addition, their partnership with Harris Corporation will help make more inventory available to Google TV Ads advertisers, helping them expand their reach to more potential customers.
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