Is PPC in Bing any better?
It’s too early and too unfair to give any judgment for Bing search engine. Bing is only establishing itself now as a genuine search engine. In just 15 days already Bing has produced some quality relevant results and has already captured some decent market share in search engines. I am sure Bing is a search engine of future they have good quality results almost as good as Google in some areas. I see a lot of geo-targeting going on and they don’t have easy access to areas where I can set my geo-location. But even if I set a geo location I still cannot see only US results I see a lot of results from my country and countries popping up due to geo targeting happening through IP location.
I feel as a PPC manager I need to start focusing seriously on Bing. This is what Microsoft has to say about Bing and its search advertising program.
“Microsoft is committed to Search and Search advertising, and is dedicated to providing you the best value for your online advertising dollar. The innovative Bing search experience is designed to maximize opportunity to capture and retain new users, grow query share, and most importantly, help you make the most of your online advertising investment.
In the coming months, a broad reaching awareness campaign spanning television, web, radio, and print will inform and entice consumers to try Bing. Now is a great time to take a look at your current search strategy and take advantage of the momentum that this campaign will drive.”
We all know how aggressive Microsoft is. I am sure they will promote Bing aggressively and seeing the quality of results and the ever increasing user base I am sure we might need to do a lot of PPC for Bing in future.
2 Comments to Is PPC in Bing any better?
This content will encourage PPC in various newly established search engines, which inturn will lead to the development of the search engines.
shoppingSeptember 15, 2009
When yahoo and bing merges will a ppc campaign on bing show up on yahoo?
July 2, 2009