Shop locally , through Google ads.

Friday, April 25th, 2014 Adwords, google, pay per click

With Google Shopping, people can easily research products, compare items, and link up with merchants online to make their purchase. Their growth has been improvised globally to provide a quality shopping experience to the users. At times, the most essential data about any product might be regarding its availability at local shops.

Now, Google Shopping has added on a couple of vernacular features which are:

1: Ads showing List of Products available locally appearing on Desktops and Smart phones: Search Queries are now good in showing the local availability of the products along with the search results.

google maps small2: Guiding to local Shop front: On clicking the local ad, the shopper will be guided to reach a local storefront, where he can find similar items, along with the other inventories there. He can also be informed about the working hours and directions leading there, before they call in person.

Both the above features are based on the data feeds about local products which are managed by the Google Merchant Center, allowing retailers to supply users with updated, detailed price levels and the availability details to all individual system memory. Retailers participating on the Product Listing Ad, are payable for the clicks on it to the particular local Store on CPC basis. Retailers can also see separate local click performance.

These local features help retailers influence the scale of Google Shopping to market items sold in their physical stores.

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