From research to purchase, the people habitually rely on their mobile than any other devices. The Mobile devices help the business on the go at any time and from anyplace.
Thus the Ad words mobile click-to-call ads for connecting clients are very relevant and meaningful. It allows advertisers to connect with customers online. In fact, over 40 million calls are made directly to businesses from Google ads each month and the number keeps growing exponentially.
The call conversions are only available in US, UK, France, Germany, Spain and Australia. And Google is planning to expand to more countries in the coming year.
Not all the phone calls value the same. It depends on the keywords and the ads generating more phone calls…. so the beneficial cal conversion setting is going to help the advertiser further.
Mobile devices inspire people to call businesses now more than ever before.
In order to understand which set of keywords and ads are generating more valuable phone calls, assign conversion values to different call conversion types. It is vital to maximize value than volume. Different calls should be valued differently. With the help of Target ROAS, a flexible bid strategy, with auction-time tender tunings that factor in signals like device, location and time of day, you can involuntarily make the most of call conversion value across campaigns.
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