Try a Call to Action – Your Ads do convert
Simply writing ads are not enough in PPC. There should be some power in the ad that forces the viewers to click on it. That means there should be a call to action in your adtext. The viewers feel that the ad can lead them to the service or product what they have searched for. The call to action can create urgency to the demand. Some examples are –
– Apply now
– Order today
– Download here
– Free quote
– Free shipping
– Request a quote
– Free estimate
– —% discount
This is an easy way to increase conversion. Try it today itself and feel the difference. But something you always have to remember. Your landing page should be informative and include “free” and “% of discount” only if those are available in your website.
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