Update on Improvements to Ads Quality
Google has improved the ad quality scores. These improvements better evaluate the precise quality of your ads and improve the way Google determines which ads show in the yellow region above the search results. AdWords has always accounted for the influence of ad position on CTR and removed it from the Quality Score. This specific improvement updates this system to make it fresher and more accurate.
The main features of the updation are –
1) More precise Quality Score calculation
2) Higher quality ads above the search results
These enhancements may cause changes to your ad position, spend, and performance. Let us wait and see.
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