It’s a straightforward question, but many people get confused by this one. There’s a vast difference between outsourcing link building and buying links. One is just simple exchange of cash for certain links. It’s a straightforward deal – you will pay for a particular link; that’s all.

Link buying is normally a pretty standard transaction. In many cases, you rent text links from websites, but you can also buy reviews or sponsor a website theme. You are making an out-and-out purchase. There’s a money transaction especially for the link itself.

Outsourcing Your Link Building

Outsourcing is not concerning buying links at all. While you outsource your link building campaign, you hire someone to do the entire dynamic link building work you do if you had the time and assets to do it yourself.

Outsourcing means you trust your campaign to link building service who would take the time to study about your business and goals. They do in-depth research about your business, your opposition and your company so that they create dynamic links that aren’t purchased. They will be doing the interactive link building that creates real drone in your industry.

If you locate the right company to outsource, they involve an industry researcher and a qualified copywriter familiar with your firm who can grow articles, blog postings and press release on what you do that will arrest the attention of visitors to your website and countless others.

They would be well-known with authority sites, education pages and quality news feed that you don’t have time to research or access if you were trying to build links yourself. This unique combination of skill and access makes outsourcing your link building a good idea for many businesses.

What Sets Link Building Apart from Purchased Links

Link building is naturally content-rich. As the link is imbedded in a few kind of content that has to justify its existence, it has to be somewhat interesting enough to be of value. It might be an interesting how-to article, a thought-provoking reply on a popular blog, a press release picked up on an industry news wire, it really doesn’t matter where the link is.

What matters is the content is costly to the reader, which makes the link more likely than a typical purchased link. It’s also why outsourcing your link building can be a huge investment- you aren’t buying links; you’re just buying a team of researchers, writers and industry experts who are doing what you would do.