Influence of Google on search results Title

Wednesday, April 30th, 2014 Matt Cutts news

Matt Cutts, head of Google’s webspam team posted a video regarding why Google disregards your title tag and use something else in the search engine result page. Actually Matt Cutts suggests that the title tag must be in such a way that it matches the search query of the users.  A perfect title tag is not only displayed in Google search results page but also drives higher traffic to your site. Thus benefits both the user and the site owner.

Matt Cutts emphasizes some criteria that Google usually considers while deciding if they should use the same title tag. It should be relatively short phrase relevant to your query. And also should have good description of the page in accordance with the site. If your title fails to match the above mentioned criteria, then Google fixes the title tags based on:

  1. The content of the page
  2. The anchor text links to your site
  3. May also use the open directory project


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