Relevance is always measured in perspective to a search keywords used in a search. The higher the significance of a keyword to a site, the higher the website would rank.

On site Keyword Relevance

Keywords appearing on your web pages get better your site’s relevance to the same keyword phrases. This can be accomplished by carrying out seo on your web site using keyword research, industry-relevant and important keyword phrases.

Keywords in Anchor Text

Keywords appearing in the Anchor Text of an inbound link, irrespective of the Page Rank of the linking page recover your site’s relevance to those keyword phrases.

Topic Sensitive Page Rank

TSPR attempts to merge the value of “significance” and “consequence” of a web page, by calculating the “PageRank” of your web page using only “context-sensitive” inbound links.