how can i improve my PageRank?

Ten statements will help you provide top ranking in the search engine

Search Engine Optimization is all about smart work and not just adding random keywords and submitting to every directory possible. This article will reach out to the SEO buyers and help them distinguish the crooks from the genuine SEO.

No Rank Guarantees. (Period)

Search Engines alone control their indexing and ranking algorithm. There is a simple rule to improve the search engine ranks: make it logical. Web content is mainly for the site visitor. To get top ranks in search engines will naturally take time. Hard work has to be done on two things one is the content on the website and second is the links on the site.

Ranking is not the end, it’s the means.

Try to find out how to get a top search engine rank. Many businesses are interested in increasing sales on the website. To get a top rank in the search engine choose the right keywords.

Know your competition.

Rank is very important in search engine results. Search engine results will tell you how much hard work you have put over competition. Analyze competitor’s keywords, links, keyword density and spread. But never copy your competitors.

Use Search Engine Friendly design.

The website should be convincing enough for repeat visits by search engines and potential customers. Make sure you have search engine friendly Urls.

Select Keywords that are worthy.

Research the keywords before targeting. Try to know how many searches have used that keyword in the last one year and the number of web pages that are targeting that keyword.

Write Great content.

Great content appeals the target audience and brings repeat visits. Content should be fresh. Try to add and edit the content regularly. The web page should have desired action embedded in the content.

Use good hyper linking strategy.

Hyperlinks make the content accessible and contextual. Good links are appreciated by the Search Engines and by the visitors.

Write relevant and original Meta content.

Meta content is like business cards. Try to include only that Meta content which is relevant to the page but include everything that is relevant.

Acquire Relevant Links.

Good links increase your webpage’s equity on the World Wide Web and bad link make a dent to the equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.

Consult experts, if you need to.

If you have the capability there are two ways to learn. Try learning from one’s own mistakes or from other’s experience. Choose any one. If you have the time and can wait for the online dollars do it yourself. If you want to get started now it may be useful to consult the experts.

Find out the best keywords for your site

Best Practices Checklist for Search Engines

Below is a list of best practices compiled by the Web Managers Council that web managers should follow for managing their search engine:

• Choose a good search engine. Acceptable search engines include commercial search engines, search engines that operate as a web service (application service providers), search engines developed by organizations, the free search index available at no cost to federal agencies.
• Practice good usability.
• Place a “search” box or a link to a “search” page on every page of your website. The search box or link should be entitled “Search.” Usability studies demonstrate that search boxes are most effective when placed in the same position on all pages (usually within the upper third of a web page).
• Provide a long search box. Create your search box (entry field) at least 35 to 40 characters wide. This will allow users to self-detect more errors when they see what they have entered.
• Provide readable search results. Results should be in an easy-to-read format that shows visitors the term they searched for and highlights the term in the title and description of each search result.
• Ensure comprehensive results. Ensure that your search engine, to the extent possible, can search all of your content that is available to the public. This includes providing access to searchable public databases. A new tool that is available to help you with this is sitemaps. You also will want to know how deeply, that is how many levels down from your entry pages, your search engine indexes content.
• Don’t search restricted information. Ensure that sensitive, restricted, or classified information or information that contains personally identifiable information – such as social security numbers – is not included in any web-based file that could be retrieved using a government-owned or commercial search engine.
• Provide search help. Many people are unfamiliar or unskilled at using search technology, so provide help, hints, or tips, and include examples.
• Index content frequently. Index the content of your website at least once a month. Content that is added and updated frequently, such as press releases, should be indexed more frequently; however, content that changes infrequently, such as archived or historical documents, may be indexed less often.
• Have a quick response time. Your search engine should produce results in less than three (3) seconds (on average). Monitor and log search response times to ensure that adequate hardware and software capacity is available to achieve this response time standard.
• Ensure relevant results. Routinely identify the common search terms used on your website, evaluate the relevancy of your search results for those terms, and configure your search services to provide the best ranking possible. You should conduct this review at least quarterly.
• Provide an advanced search function. Although usability research indicates that very few people use “advanced” search features, you should allow visitors to conduct more refined, focused searches to achieve more relevant results. For example, you may want to provide options for searching within certain sets of information, databases, or applications.
• Search beyond your website. Provide options for broadening searches beyond your website. This may include a search of a “parent” organizational.

3 Ways to Boost Up Your Website Traffic

Website promotion is not brain surgery, but it must be done correctly. Here are six of the main components that should be emphasized in any good website promotion program:

1. Know Your Product, Describe it Clearly

2. Use Powerful Copy in Your Website, and Sales Materials

3. Create an Aggressive Link Program

1. Know your product and describe it clearly

Many of us have difficulty telling other people exactly what we do. Imagine you’re at a party, a meeting, or on the golf course and you get asked the inevitable question, “So, what does your company do?” What happens? Do you stumble around trying to remember what you told the last guy who asked that question? Or do you have a clear, precise and memorable answer that you can recite back to them in one or two sentences.

It goes without saying that your clarity or confusion will be reflected in your website promotion. Make it one of your primary objectives to develop a clear explanation of your product or service, and your website promotion will fall nicely into place as a result.

2. Promote your product with powerful copy

If you want your website to create sales, then the job of your most important pages is to get your primary selling message across quickly and powerfully before your impatient visitors click on to another site.

For your people audience you must get to the point quickly and precisely, and with sufficient emphasis to impress your visitors that you know what you are talking about.

The Search Engines also demand a clear product definition and clear product descriptions. But in this case the result should be Search Engine Optimized copy. This is because the Search Engines do not read between the lines. They look for clear indications of what your pages are about. And they make their decisions on the basis of “keywords”.

If the task of “optimizing” your website seems too daunting, then look for a website promotion expert who can bundle this service with other promotional services. See “website promotion programs”.

3. Create an aggressive link program

Trading links with “relevant” sites serves two important purposes. First, relevant links create an important source of direct traffic. A visitor to a related site will see the link to yours, click on it, and become your visitor. Some estimates put the percentage of internet traffic resulting from this kind of link as high as 21% of total traffic.

The other important purpose of your linking strategy is to impress the Search Engines. Links to and from other sites indicate other site owners in your area of interest consider your site worth looking at. That is why Google and most of the other major Search Engines give a much better ranking to sites with incoming links from relevant high traffic sites.

The bad news is a productive link exchange program takes quite a bit of time and effort, and will take up to six months or more to do properly.

The good news is there are website promotion professionals who will plan and execute a link exchange program for you as part of a package of promotion services. This makes it very economical. See “website promotion programs”.

Keywords to attain Search Engine Optimization

• Search engines prefer pages with at least 250 characters.
• Use the keywords a user will use to find your website or web pages, not the keywords you want your content to be found on. Use words on your page that resonate with your target audience and are descriptive of your site. For example, consider using the search term “car sales” rather than “vehicle auctions.” Get inside the mind of the user.
• Map keywords and phrases to their implicit intent. How are the keywords related to how the visitor is trying to solve their problem? How do the keywords and phrases relate to what stage visitors are in their seeking process? What would the visitor consider a success based upon the keyword? Use these keywords to plan internal hyperlinks that provide the most relevant and persuasive content.
• On your home page, select phrases that describe the general theme of the site, but don’t try to cover everything on your home page.
• For your site’s internal pages, identify the most important subject of that page and pick words that are specific to that subject.

SEO AND SEM ARE IMPORTANT PILLARS IN ONLINE BUSINESS

Search engine optimization (SEO) and search engine marketing (SEM) are two of the most important things in online business. Google’s Internet shoppers are increasing year by year. Let’s have a look as to how beat the competition and dominate Google.
This article has three parts; Stats, Spying and Shortcuts.

Part 1; Search Engine Stats: This will offer you the latest Intel on search engines. This will help you make decisions regarding how to spend your SEO time and where to expend SEM money.

Nearly half of the internet users buy their products from Google. Here are the exact numbers as provided by the “comScore for searchenginewatch.com” survey:

42.7% – Google
28.0% – Yahoo!
13.2% – MSN
7.60% – AOL
5.90% – ASK
2.60% – All Others Combined

Now that we know how much the search engines are used lets plan for SEO and SEM strategies. According to a UK based firm users of Google versus those of MSN are very opposite when it comes to natural versus paid search listings.

Nearly 72.3 percent Google searchers prefer using natural listings while only 28.8 percent searchers use natural listings.

Only 27.7 percent of Google users prefer paid links, while 71.2 percent msn users use paid links.

The ROI that website owners get using SEO AND SEM for lead generation and actual sales are

Lead Generation: * 79% SEO * 75% Paid Search (SEM)
Actual Sales: * 78% SEO * 63% Paid Search (SEM)
These are huge returns on investment

Part 2; Spying: spyfu.com will provide all the inside information as to what the competitors are doing and how to beat them.

This site https://www.spyfu.com/WhyBuySpyfu.aspx will help you to see everything you can get, free and paid.

Here’s a blurb from the site that tells what SpyFu offers…”Want to know which of your competitors has the largest ad budget, or which term gets the most clicks per day? Use SpyFu’s Advanced Search to find out. Advanced Search allows one to search by all the metrics provided on the site and allows you to focus on the data that’s most important to you. What’s more, you can save your Advanced Search results to Excel with the click of a button.”

Part 3; SEO and SEM Shortcuts: Shortcuts are based on finding how the professionals do it and follow their footsteps. The best shortcuts involve finding the best performing and least expensive software. This will provide the quickest return on investment.

A) The best SEM shortcut is use software to find out top keywords or manage pay per click campaign. Two of the most popular and widely used tools are WordTracker.com and Keyword Elite.

B) Picking the top SEO tool is a no brainer for me. Try using SEO Elite. It helps in finding the 121 top 5 rankings on Google within 3 weeks. SEO Elite will also help you in finding the 377 high quality link partners in two weeks itself. It was SEO Elite Company that published Keyword Elite. They’ve been a major SEO software development player for years and the lifetime of free upgrades with zero annual costs they provide is that special touch that shows they can relate to people in the world of search engine optimization.

This information can help you dominate Google, Yahoo and MSN very quickly.

Deep Linking

Deep linking is where you as Webmaster, link to another site directly from an article or relevant web page, rather than from a typical link directory you then request a reciprocal link in exchange, back to that specific page, or any other that you nominate, specifying your required anchor text.

To give effect to this strategy, carefully peruse the targeted sites, and establish the pages to which you would like a reciprocating link. They should be relevant and complementary to your own page. If necessary, compose new articles/pages just for this purpose, but many site owners will have in archive many pages/articles that can be dusted off and re-used.

This strategy will have the following benefits:

1. Improves the chances of a successful link swap because you are not hiding the reciprocating link in a rarely visited resources page.
2. As a variation on the general link-swapping theme, it proves that you indeed have carefully assessed the target site for right fit with your own, getting the reciprocating Webmaster more eager to link with you. You are then much more likely to get a positive response to your link request.
3. Allows you some influence on where and how your own link will be placed, unlike in traditional link exchange, because you will have the reciprocating link favourably to the linking partner, and established on which specific pages you want a link from, and the anchor text for the link.
4. Ironically, because you can reduce the number of links on your traditional links page by moving many of them to your deeply linked article pages, it boosts the link popularity of the remaining links. This increases the value, and credibility of these links as honest recommendations from you, generating traffic from them to the link partners.
5. This type of link is much more targeted, as it is directly relevant both to the page it is displayed on, and the one it points to. Properly optimized the traffic it obtains will be predisposed to the subject matter, enhancing site conversion for both linking partners.
6. You are able to build page rank for pages other than your index page.

Review Links frequently

10 steps to making your website rank top