Deep Linking

Deep linking is where you as Webmaster, link to another site directly from an article or relevant web page, rather than from a typical link directory you then request a reciprocal link in exchange, back to that specific page, or any other that you nominate, specifying your required anchor text.

To give effect to this strategy, carefully peruse the targeted sites, and establish the pages to which you would like a reciprocating link. They should be relevant and complementary to your own page. If necessary, compose new articles/pages just for this purpose, but many site owners will have in archive many pages/articles that can be dusted off and re-used.

This strategy will have the following benefits:

1. Improves the chances of a successful link swap because you are not hiding the reciprocating link in a rarely visited resources page.
2. As a variation on the general link-swapping theme, it proves that you indeed have carefully assessed the target site for right fit with your own, getting the reciprocating Webmaster more eager to link with you. You are then much more likely to get a positive response to your link request.
3. Allows you some influence on where and how your own link will be placed, unlike in traditional link exchange, because you will have the reciprocating link favourably to the linking partner, and established on which specific pages you want a link from, and the anchor text for the link.
4. Ironically, because you can reduce the number of links on your traditional links page by moving many of them to your deeply linked article pages, it boosts the link popularity of the remaining links. This increases the value, and credibility of these links as honest recommendations from you, generating traffic from them to the link partners.
5. This type of link is much more targeted, as it is directly relevant both to the page it is displayed on, and the one it points to. Properly optimized the traffic it obtains will be predisposed to the subject matter, enhancing site conversion for both linking partners.
6. You are able to build page rank for pages other than your index page.

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