Getting links from authority web sites should be the cornerstone of any link building movement.

But quality links do not come easily – automated and standard link requests stand no possibility of success – you need to connect with the decision makers.

I consider it comes down to knowing who’s who in your marketplace, creating content that they find pertinent and interesting, and creation sure you get their attention.

Here are seven keys to writing clearly for the Web

• Put the main message first.
• Cut out words.
• Keep paragraphs short.
• Keep sentences short.
• Use fragments.
• Use the user’s words.
• Give examples.

Put the main message first

What’s the key message that you are trying to convey? Figure that out and put it first.Next put what will interest most users below the main message. Put further details that only some users want on other pages that are linked from the main message.

Cut out words

You can often convey the essential message in half as many words as you originally wrote.Revise. Revise. Revise. Do not assume that your first draft is the best you can do. Write a draft. Leave it for a day or so. Go back to it and try to make your point even more succinctly.

Keep paragraphs short

A one sentence paragraph may be fine.

Keep sentences short

Users need to grasp the meaning quickly. You can often put secondary information in another sentence, in a table, in fragments, or leave it out entirely.

Use fragments

In frequently asked questions (FAQs) for example, you don’t have to repeat words from the question in the answer.

Use the user’s words

Think about these points:

• The Web is available globally. Should you change words to reach a world-wide audience?
• Even if you are writing for a United States government site, don’t you want people outside of the U. S. to understand your content? Even if your audience is only U. S. residents, consider how many of them speak English as a second language.
• For your broader audience, should you translate the Web pages into other languages? Short sentences, simple words, and consistency all contribute to easier translations.
• Did all users understand the language in your paper documents? Even your traditional audiences may be better served by plain language.

Give examples

Users love examples. They often go to the examples instead of reading the text.

Many sites will undergo major changes periodically, but in most cases the same content will still be available from each iteration. Search engines typically rank pages on a per-page basis,where the URL is the unique identifier, so changing URL means losing any rankings that page may have previously had.

Sites should not move to new domain names often, but if they do, a 301 redirect is the best approach. Note that it may take up a year for a relocated site to rank well again in search results.Disruption to search engines from site changes can be greatly minimised by following the advice given earlier on URL schemes and correct use of redirection codes.

Another issue is that of sites that are available on multiple domain names. Best practice is to redirect all alternate names to a common domain using 301 redirection. Failing to do this can cause each of the domains to be indexed separately and to compete against each other for search engine rankings. In a worst-case scenario, the pages of the site may be placed into “supplemental indexes”, an area where search engines such as Google place pages that appear to contain no original or useful content.

This includes normalising whether your site’s URL has a www prefix or not. Search engines may see http://www.example.govt.nz and http://example.govt.nz as different sites, so it is best to choose which is the preferred form and issue a redirect to visitors using the other.

For more information : e.govt.nz/resources/research/SEO.pdf

1. Find potential link opportunitiesLook for sites that link to all or most of your competitors. This suggests also, a directory, a publication or an authority in your industry. These will be important sites to target.

2. Assess how difficult they will be to beatCount the number of domains that point to their site. Competitors that have a good increase of links from many relevant domains as well as some gems from major news and authority sites will be the hardest to compete against.

3. Expose artificial linking strategiesLook for similar IP addresses. The domains linking to your competitor may be dissimilar but they may come from the same IP address (you can recognize this with Optilink). If the addresses are the same then your competitor is creating domains names to boost link popularity unnaturally.

4. Recognize business relationshipsDomains that have numerous links to a single competitor. This suggests that also they have a business relationship, or your competitor owns both domains, or your competitor is trade links.

5. Explore competitor’s public relations activityPay exacting notice to links from news sites, ezines or news sharing services. If these appear regularly then your competitor is active in online public relations – a look at their published press releases will provide you an idea of what they’re up to.

6. Think how your competitor got the linkTry to understand the reasons the links were recognized. Was it because of a newsletter your competitor’s issue? A research report? A reciprocal arrangement? A paid for link?

Links are often regarded as a step onward to be stronger ranking with in the site for search engines and the towards the necessary quality of the preferred web page. Links should be 100% applicable. This means if you have a connected site the site can will give links from related pages.

• Links must be enduringly placed on a web page, free, one way with no reciprocal requisite meaning linking back to their site.
• The best link should be a static link pointing back to your site.
• Links should contain direct aim keyword phrases as a text hyperlink or click able link with a keyword from the web page that the link is located on.
• Links must be deployed over a 1 month period to keep away from any search engine penalties.
• Links from websites that already link to our site will not be counted.

One-way direct links are becoming hard to obtain than reciprocal links or swap linking. Securing a solid long-term search engine ranking results will disburse off for your site in time.

The most important plan will be to get links that are stable pointing back to your site that will totally give you the spirited advantage in favored position and strength of search engine results.

A huge advantage of one-way links is that you don’t have to no longer worry about linking back to a unbalanced site. If your site has links places on sites that are pointing back from sites that serve up as free for all, link farm sites or sites that are not developed correctly, this could finally force you have to lose ranking with search engines, and gravely harm your rating of the site. These sites are hardly ever focused, and be inclined to have indirect links to and from all dissimilar sorts of sites.

One way link building will absolutely provide an advantage as to how you can construct good solid one way links for a site.

Many sites do not use facilities available in the HTTP protocol correctly, which often has no impact on users, but can have a dramatic impact on the value a machine can derive from the site.

The first common problem is the use of old-fashioned “meta refresh” tags to direct users from one page to another. While these work, search engines will not follow them.

A better solution would be to use standard HTTP response codes:

• HTTP 301 “Content Moved” – This should be used to direct someone to a replacement URL for the content they were attempting to access. Search engines will remember this and will visit the new URL from that point on
• HTTP 302 “Temporarily relocated” – This should be used in general situations where a page has moved temporarily, or you are redirecting based on some decision that you would not want the client to cache

Using the correct HTTP redirection code is critical for search engines. If a page has moved and visitors are directed to the new location with a 302 response, search engines will continue to direct visitors to the old address.

Also, if your site needs to move to a new domain name, it is best to use a permanent 301 redirection of pages on the old domain to the new one, so the new domain comes up in search results instead of the old one.

For more information: http://www.e.govt.nz/resources/research/SEO.pdf