Archive for November, 2008
Search engine penalties
Google sandbox effect is one type of test for newer websites, because google wants the best websites or quality content websites or established websites to be listed first as it wants the quality results to users. It also helps to stop scam websites getting popular quickly. There are many webmasters who purchase lot of links quickly so that their website could be listed on 1st place for highly competitive keywords from the day of launch. One can reduce its risk of getting its website into sandbox by targeting less competitive keywords, so that Google might have no point in applying filter for such websites.
Expired domain name is subject to temporary penalty. Google may refuse to index the pages during that period due to content theft.
Duplicate content penalty is applied by all search engines when content on your website is largely the same as found elsewhere on your site or on other websites across the internet. The simple solution to avoid this problem is don’t rely on duplicate content to drive traffic to your site.
The importance of a page is measured by the number and quality of links pointing at it. Also what matters is the degree at which Google trusts a site’s inbound links which influences the importance of a page. The few reasons why pages go into supplementary are because of duplicate content, lack of content, lack of page rank, dynamic URL’S, and orphan pages.
Advantages of Outbound Links
Link popularity rests on three types of links. They are – internal links (links inside a website to make easy navigation to all informative corners of the website), inbound links and outbound links.
Outbound links improve the visitor experience as well, as they open gateways to newer and pertinent sources of information and business.
Outbound links also represent the ‘foreign policy’ of your website/webmaster. The type of sites they point to indicate the policy you would like to stay in terms of cross promotion, association ad association with competitors, peripheral support and after sales service.
Steps to follow in the creation of user centric sites
- Planning your site
- Collecting data from users
- Developing prototypes
- Writing content
- Conducting usability testing with users
Creating links when designing your websites
Creating links to your website is a great promotional tool and mandatory for any website to achieve something. The network of links that you create will help you website succeed, but it also is serious for your search engine rankings.
You should not ignore the importance of the search engines. Everyone should used them, that is why there are so many search engine optimization (SEO) services out there. Your website needs to be “search engine friendly”. It must be designed so that the search engines will see and indexed your site.
This means that the design of your website is just as serious as the links you build. If you website is not built well, the search engines will not index (include) it in their databases and most likely many webmasters will not link with you.
A link to a site outside of your site
Opponents of outbound linking dispute that it risks losing time and money from site visitors. This can be a big risk if a site is facing high customer gaining costs.
Proponents argue that providing high quality references in fact enhances the value of a site and increases the chance of return visitors.
Creation of user centric web site
- What are your agency’s primary business objectives and how do they relate the Web?
- Who are the users of your Web site?
- What are your user’s tasks and goals?
- What information do your users need, and in what form do they need it?
- What functions do your users want from the Web site?
- How do users think your Web site should work?
- What are your user’s experience levels with the Web site?
- How can the design of your Web site facilitate user’s cognitive processes?
- What hardware and software will the majority of your users use to access your site?
For more info: http://usability.gov/basics/usercntrd.html
Guidelines of good and bad links
Why Inbound Links?
Links could be text-based as well as graphics. An image on another website pointing to your’s. A surfer clicks on that image and is brought to your website. Links have become vital for ranking on search engines. Success on the Internet is directly connected to how many other websites are linking back to your website. Receiving more inbound links is every webmaster’s dream.
Tips for enhancing the links
- Very few top-quality site operators are eager to link to sites that look like circa-60s psychedelic rock concert posters or junk mail fliers. Always use the graphics tools in your LinksManager control Panel to professionalize the looks of your link pages and match them to the rest of your website.
- Polish up the copy on your website. Nobody with an intelligent site of their own needs to lower their image by linking to a site that uses bad grammar, contains misspellings or is just plain boring and redundant. Copy is not only king when it comes to influencing customers and search bots, it is equally royal when a webmaster from a top site accepts your request to consider your site as a potential link partner.
- Since home pages tend to be generic, it is quite possible that a potential partner might have specific pages — a product information page.
- Offering a content link is another possible way of positively influencing a choosy prospective link partner. Because links embedded in text on a non-links page position apart from the other listed and categorized links on the site.
- Regularly use LinksManager’s Link Checker results and manual examination to ensure that your link pages are free of dead links, low-quality links and unrelated links.
Inbound Link
In addition to rankings by content, a lot of search engines rank pages based on inbound links. Google’s description of their Page Rank system, for example, notes that Google interprets a link from page A to page B as a vote, by page A, for page B. [1] Knowledge of this form of search engine rankings has fueled a piece of the SEO industry commonly termed link spam, where a company attempts to place as many inbound links as likely to their site in spite of the context of the originating site.
Our SEO experts are ready to examine your site and assist you with high ranking. Inbound link building, Outbound links, Reciprocal linking, Text link exchange, Deep linking strategies, and other Link popularity measures to boost your site’s ranking in main search engines.