In webmasterworld a member asks

"I figure only someone from Google like AdWordsAdvisor can answer this, but I'm curious.
I appreciate that ordinarily bidding is converted to $USD and it's pretty much real-time and at regular interchange rates, and there is no advantage from using one currency or another.
My question concerns the maximum bid of $US100. In other currencies, the maximum bid is roughly equivalent to $US100, but is rounded. So instead of it being £51.445622 today, it is probably something like £50.00.
This figure seems to only get updated every month or so.
So, if the maximum £GBP bid of £50 equals $97.19, does someone bidding the maximum allowable in $USD ($US100) have an advantage over someone in bidding the maximum allowable in £GBP (£50.00/$97.19)? "

and Adwords Advisor replies

"I think I have spent somewhere in the neigborhood of 16,500 hours (I just did the math) working with AdWords and AdWords advertisers, and this is the first time I've ever heard this question. :)
I'm not saying that it's not a good question. Just that it's one that I have never thought about - nor have I had occasion to research it. And yes, this is a longish way of saying that I don't know the answer. ;)
And, in a sense it's a bit academic since one's postion does not depend on Max bid alone - and all the factors are constantly in motion, rather than at a standstill. It's worth remembering that the advertiser 'A' who is in position 'X' might actually be paying less than the advertiser 'B' below them - if advertiser 'A's quality is better.
I have had much less time to post on this forum recently, and have not made it a point to get an answer to this question due to that (bordering on severe) lack of time. That said, I will try to run down an answer - but, to set reasonable expectations, I can not speak to how soon that will happen. ;)"

Though the question is not too important its something different and worth while to hear

Labels: adwords ppc

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